Explore Metrics, Dimensions & Definitions

Whether you're a customer searching for a specific metric, or someone searching for a solution to get your app store's and UA data in one place, this page is dedicated to help you understand what exactly is available at Easy App Reports.

Connect your Apple Developer Account and automatically import your app's data.

Analytics: App Crashes

Review crashes for your App Store apps based on app version and device type.

Trends: Subscriptions Events

Contains event-level data about subscription payments such as Activations, Renewals, Refunds, Cancellations an Reactivations.

Trends: Subscriptions

Contains subscription sales data with plenty of insights on Active Subscriptions, including a drill down in Free Trial / Standard / Pay Up Front / Pay as you Go. Includes Revenue and Proceeds data, filtered by App, Country, Subscription, Device, and more.

Trends: Subscribers

Contains subscription sales and revenue data, including Subscription Name, Duration, Country, etc, on a subscriber-level data.

Reviews

List of all the Reviews your app received, inclusing its Title, Body and Star Rating. Doesn't include star ratings without written reviews.

Analytics: Installations and Deletions

Use the data in this report to estimate the number of times people install and delete your App Store apps.

Analytics: App Sessions

Use these reports to understand how often people open your app, and how long they spend in your app.

Trends

Also known as "Sales and Trends", this report is based on Units (App Installs, Redownloads, Updates, or In-App Purchase Sales) and Developer Proceeds.

Analytics: Purchases

Measure your total revenue generated on the App Store, attribute sales to download sources and page types, and measure how many paying users you have.

Analytics: Discovery and Engagement

Provides details about how users engage with your apps on the App Store itself. This includes data about user engagement with your app’s icons, product pages, in-app event pages, and other install sheets.

Analytics: Downloads

Download data generated on the App Store. You can use this report to understand your total number of downloads, including first-time downloads, redownloads, updates, and more.

Connect your Google Play account and automatically get all your data in one place.

Uncover a whole new layer of insights with this ASA connector.