Explore Metrics, Dimensions & Definitions

Review crashes for your App Store apps based on app version and device type.

Contains event-level data about subscription payments such as Activations, Renewals, Refunds, Cancellations an Reactivations.

Contains subscription sales data with plenty of insights on Active Subscriptions, including a drill down in Free Trial / Standard / Pay Up Front / Pay as you Go. Includes Revenue and Proceeds data, filtered by App, Country, Subscription, Device, and more.

Contains subscription sales and revenue data, including Subscription Name, Duration, Country, etc, on a subscriber-level data.

List of all the Reviews your app received, inclusing its Title, Body and Star Rating. Doesn't include star ratings without written reviews.

Use the data in this report to estimate the number of times people install and delete your App Store apps.

Use these reports to understand how often people open your app, and how long they spend in your app.

Also known as "Sales and Trends", this report is based on Units (App Installs, Redownloads, Updates, or In-App Purchase Sales) and Developer Proceeds.

Measure your total revenue generated on the App Store, attribute sales to download sources and page types, and measure how many paying users you have.

Provides details about how users engage with your apps on the App Store itself. This includes data about user engagement with your app’s icons, product pages, in-app event pages, and other install sheets.

Download data generated on the App Store. You can use this report to understand your total number of downloads, including first-time downloads, redownloads, updates, and more.

All your want to know about your New, Canceled, and Total Active subscriptions for your app.

Contains your app's Estimated over a specific period. Use it for low-latency reports.

Revenue and profits (proceeds) earned from your app's sales. Google updates this report every 30 days.

Contains Crashes and ANRs. Get to know how many crash or ANR-related issues your users are experiencing.

Get to know why are your customers canceling their in-app subscriptions.

Contains statistics of your Promotional content campaigns such as Viewers, Conversions, and Outcomes.

Contains all your app's reviews, as well as your developer replies. Drill down per language, device, country, and more.

This report is ideal to count the amount of Ratings your app received - as well as it's total Avg Rating.

The go-to report for ASO maniacs. Contains Visitors, Conversion Rate, and Acquisitions (Downloads) per Search Term, Traffic Source, Country, and more.

Statistics on installs and updates, per User and Devices, for your app. Contains total amounts, new acquisitions, as well as updates.

Contains a list of all visible Product Pages available for your Apple Search Ads campaigns.

Contains information about the campaign itself, like budget, campaign name, etc.

Contains reports for targeting keywords within a campaign

This report contains ad performance data within a campaign.

Refers to a standard set of analytics and data provided by Google Ads (formerly known as Google AdWords) regarding the performance of advertising campaigns run through their platform. This report includes metrics such as clicks, impressions, click-through rate (CTR), cost-per-click (CPC), conversions, cost-per-acquisition (CPA), and other key performance indicators (KPIs) relevant to the specific advertising objectives. It allows advertisers to assess the effectiveness of their campaigns, optimize their strategies, and make data-driven decisions to improve ROI.