Release Notes

The latest features, improvements and fixes shipped to Easy App Reports.

New Feature

Daily App Store Ratings, Including Ratings Without Reviews

A new as_ratings table tracks your App Store rating count and average per country, every day - including the star ratings that never came with a written review.

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New Feature

Introducing AppTab: Your App Downloads, Every Time You Open a New Tab

AppTab turns every new browser tab into a live view of your app performance.

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Improvements

New App Name Column on Google Play Tables

Until now, Google Play data in Easy App Reports only included the package name to identify your apps. For most apps that's fine, but package names can be cryptic (think com.acme.x1a), which made it harder to read your reports and impossible for the AI assistant to find your app when you asked about it by name.

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Improvements

Kickstart: our first free plan

Kickstart is a free plan designed for people who want to see Easy App Reports in action before committing to a paid subscription.

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New Feature

AI Integration (MCP): Talk to Your App Data in Plain English

Connect your App Store, Google Play and UA data to your favorite AI using Easy App Reports.

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New Feature

Introducing Setup Checklists (and other smaller improvements)

Setup Checklist, better BigQuery experience, and other improvements.

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Improvements

Connect Google Play in 2 minutes instead of 2 days

Connecting your Google Play account to Easy App Reports just got dramatically faster and simpler . What changed Until now, connecting Google Play required the Service Account…

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New Feature

New for Looker Studio: App Store Analytics now available

App Store Analytics is now also included on our base plan (yes, for free)

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Improvements

🚀 Major Upgrade for your Looker Studio Connectors!

TL;DR (What’s new) 4× faster performance No more synchronous downloads — data refreshes automatically 2x day More reliable datasets — no gaps and duplicates & better consistency…

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New Feature

Introducing the Data Quality Dashboard for BigQuery

We’re excited to announce the release of our new Data Quality Dashboard , now available under Destinations → BigQuery → Data Quality . This update gives you full visibility into…

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New Feature

App Store Crashes Now Available & Chrome Extension Sunset

App Store crash reports are now available in Easy App Reports 🎉 Deprecating the Chrome extension on Sept 10, 2025

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New Feature

New Integration: Apple Search Ads for BigQuery!

ASA integration now available at Easy App Reports

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Improvements

Extended historical data for App Store Analytics on BigQuery

You can now pull your App Store Analytics data from Jan 1 2024 to today using Easy App Reports

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Fix

Google Play and App Store connection improvements

On this release, we've made two significant improvements to your app store connections: The process of requesting App Store Analytics data was severely improved to be more…

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Improvements

Quality of life Updates - September 2024

This week we shipped three quality-of-life improvements to Easy App Reports : ‍ 1) Reduced permissions for Google Play: our Google Play integration no longer requires the" Manage…

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Improvements

Yes, we reduced Google Play permissions!

No need to provide the "Manage Store Presence" permission anymore.

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New Feature

App Referrer added via our Chrome Extension

You can now bring App Referrers to BigQuery via the Easy App Reports Chrome Extension.

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App Store Analytics v2: new wizard and validations

Hey all. On this large update we basically redesigned your whole setup experience for the App Store API where we aimed to: Make it easier to understand the status of each API…

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Fix

Google Ads API Update

As Google Ads updated their API version, we upgraded our integration so you can continue to import your ads' data as usual. If you have gaps in your data in June 2024, please let…

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Fix

Fix patch: Google Store Performance for BigQuery

We solved a bug that was affecting both our Store Performance reports when using it on Google BigQuery.

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Improvements

Mega Magic Templates 2024 Update

Following the launch of our App Store Analytics API integration, we did a major overhaul in our templates in order not only to include these new reports, but also to create new visualizations, expand filters, improve the navigation, as well as many quality-of-life improvements to simplify your life.

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New Feature

Now on BigQuery: 5 new App Store reports

From App Store Engagement to App Sessions, we're delighted to bring yet another 5 reports from the App Store Connect API to you

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New Feature

New Analytics Reports: Downloads, Purchases, Installations and Deletions, and App Sessions

Explore your app's acquisition and revenue metrics with this four new reports from the App Store API

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New Feature

App Store Discovery & Engagement for Looker Studio

Discovery & Engagement is here, but there's more coming.

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Improvements

Subscription Events (iOS) added to Magic Templates

Added another page in our "Subscription Report" Magic Template to also include Subscription Events.

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New Feature

New Magic Template for Free-to-use Apps

You can now find "Free to Use Apps" under your Magic Templates.

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Improvements

Master Templates are now organized in categories

Magic Templates are now organized by Most Popular, Single-Source, Use Cases, and Legacy

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Improvements

Action Required: Meta Ads improved taxonomy

Improved taxonomy for our Meta Ads connector

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Improvements

Stability and Reliability Improvements | Q1 2024

In the past few weeks we've been putting more and more time and effort on stability and transparency improvements. Making sure you can use our services with no problem is our top…

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New Feature

Google Ads + Meta Ads beta release

You can now connect your UA data from Google and Meta Ads to Easy App Reports!

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New Feature

Now Available: Connect Multiple Developer Accounts 🧡

See all the details behind our new feature: connect multiple App Store & Google Play accounts to Looker Studio and BigQuery.

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New Feature

Big Query Manual Synchronization

Some of our customers wanted to be able to manually request a data sync to BigQuery. For example, when you just fetched data using your Chrome Extension, or maybe if you just…

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Improvements

App Store Reviews on BigQuery

To all BigQuery users, we now updated our integration to also send your app store reviews to your BigQuery datasets. Your reviews will be synced together with all other data we…

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New Feature

Google Play Promotional Content now available 💫

Easy App Reports customers now also have Promotional Content metrics available on our Google Play connector. ‍ Promotional content is the equivalent of iOS In-App Events. It's…

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Magic Templates: activate with one click!

One of the comments we used to get a lot is: "is there an easier way to duplicate the templates you guys offer?". Well, now we do. Under your account , you'll now find a menu…

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Chrome extension 0.0.0.12

Since we released the recent feature to allow for multiple developer accounts, we needed to make some adjustments to the extension to support them, this version contains the…

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BigQuery stable and publicly available

Read the full release note on this page . Explore all its features here and see how to activate it here .

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BigQuery: fixed Google Earnings report

We identified that the update job of the earnings report from Google was causing previously downloaded data to be wiped out, and only the last couple of days of data were being…

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BigQuery consistency improvements

What happened? Some of you noticed inconsistencies between the data output from both Looker Studio connectors and BigQuery: BigQuery: there were negative values Apple Analytics by…

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Enhanced data fetch for Meta Ads

Now when you connect your Meta Ads account your data will be downloaded 10x faster. This integration is under internal testing and it should be made available in the next couple…

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Date filter offset fixed: Google Play and App Store connectors

A handful of customers noticed that their data looked different when comparing the output from BigQuery versus the Looker Studio connectors. After a fast internal investigation,…

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Changelog Release

As we've been shipping small improvements daily we decided it was time to make that transparent for you. Stay tuned!

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