Release Notes
The latest features, improvements and fixes shipped to Easy App Reports.
Intorducing AppTab: Your App Downloads, Every Time You Open a New Tab
AppTab turns every new browser tab into a live view of your app performance.
Read more →New App Name Column on Google Play Tables
Until now, Google Play data in Easy App Reports only included the package name to identify your apps. For most apps that's fine, but package names can be cryptic (think com.acme.x1a), which made it harder to read your reports and impossible for the AI assistant to find your app when you asked about it by name.
Read more →Kickstart: our first free plan
Kickstart is a free plan designed for people who want to see Easy App Reports in action before committing to a paid subscription.
Read more →AI Integration (MCP): Talk to Your App Data in Plain English
Connect your App Store, Google Play and UA data to your favorite AI using Easy App Reports.
Read more →Introducing Setup Checklists (and other smaller improvements)
Setup Checklist, better BigQuery experience, and other improvements.
Read more →Connect Google Play in 2 minutes instead of 2 days
Read more →New for Looker Studio: App Store Analytics now available
App Store Analytics is now also included on our base plan (yes, for free)
Read more →🚀 Major Upgrade for your Looker Studio Connectors!
Read more →Introducing the Data Quality Dashboard for BigQuery
Read more →App Store Crashes Now Available & Chrome Extension Sunset
App Store crash reports are now available in Easy App Reports 🎉 Deprecating the Chrome extension on Sept 10, 2025
Read more →New Integration: Apple Search Ads for BigQuery!
ASA integration now available at Easy App Reports
Read more →Extended historical data for App Store Analytics on BigQuery
You can now pull your App Store Analytics data from Jan 1 2024 to today using Easy App Reports
Read more →Google Play and App Store connection improvements
Read more →Quality of life Updates - September 2024
Read more →Yes, we reduced Google Play permissions!
No need to provide the "Manage Store Presence" permission anymore.
Read more →App Referrer added via our Chrome Extension
You can now bring App Referrers to BigQuery via the Easy App Reports Chrome Extension.
Read more →App Store Analytics v2: new wizard and validations
Read more →Google Ads API Update
Read more →Fix patch: Google Store Performance for BigQuery
We solved a bug that was affecting both our Store Performance reports when using it on Google BigQuery.
Read more →Mega Magic Templates 2024 Update
Following the launch of our App Store Analytics API integration, we did a major overhaul in our templates in order not only to include these new reports, but also to create new visualizations, expand filters, improve the navigation, as well as many quality-of-life improvements to simplify your life.
Read more →Now on BigQuery: 5 new App Store reports
From App Store Engagement to App Sessions, we're delighted to bring yet another 5 reports from the App Store Connect API to you
Read more →New Analytics Reports: Downloads, Purchases, Installations and Deletions, and App Sessions
Explore your app's acquisition and revenue metrics with this four new reports from the App Store API
Read more →App Store Discovery & Engagement for Looker Studio
Discovery & Engagement is here, but there's more coming.
Read more →Subscription Events (iOS) added to Magic Templates
Added another page in our "Subscription Report" Magic Template to also include Subscription Events.
Read more →New Magic Template for Free-to-use Apps
You can now find "Free to Use Apps" under your Magic Templates.
Read more →Master Templates are now organized in categories
Magic Templates are now organized by Most Popular, Single-Source, Use Cases, and Legacy
Read more →Action Required: Meta Ads improved taxonomy
Improved taxonomy for our Meta Ads connector
Read more →Stability and Reliability Improvements | Q1 2024
Read more →Google Ads + Meta Ads beta release
You can now connect your UA data from Google and Meta Ads to Easy App Reports!
Read more →Now Available: Connect Multiple Developer Accounts 🧡
See all the details behind our new feature: connect multiple App Store & Google Play accounts to Looker Studio and BigQuery.
Read more →