Ad-Level Report

This report contains ad performance data within a campaign.

Fields included in this report

Field	Definition
ad_group_id	The unique identifier for the ad group.
ad_id	The unique identifier for the ad.
ad_name	The name assigned to the ad.
avg_cpt	The average cost per tap.
avg_cpt_currency	The currency for the average cost per tap.
campaign_id	The unique identifier for the campaign.
country_or_region	The two-letter country or region code where the ad is running.
creative_id	The unique identifier for the creative asset.
creative_type	The type of creative asset (for example, DEFAULT_PRODUCT_PAGE or CUSTOM_PRODUCT_PAGE).
date	The date associated with the metric data.
impressions	The total number of times your ad was displayed.
language	The language of the ad or creative.
local_spend	The total spend in the local currency.
local_spend_currency	The currency used for local spend.
org_id	The identifier of the organization (account) that owns the campaign.
product_page_id	The unique identifier for the product page on App Store Connect.
product_page_name	The name assigned to the product page.
tap_install_cpi	The cost per install for tap-based installs.
tap_install_cpi_currency	The currency for the tap-based cost per install.
tap_install_rate	The percentage of taps that resulted in an install.
tap_installs	The total number of installs driven by taps.
tap_new_downloads	The number of new downloads driven by taps.
tap_redownloads	The number of re-downloads driven by taps.
taps	The total number of taps on the ad.
total_avg_cpi	The average cost per install across all install sources (taps and views, if applicable).
total_avg_cpi_currency	The currency for the total average cost per install.
total_install_rate	The overall install rate (installs divided by total engagements, such as taps or views).
total_installs	The total number of installs (including taps and views, if applicable).
total_new_downloads	The total number of new downloads (including taps and views, if applicable).
total_redownloads	The total number of re-downloads (including taps and views, if applicable).
ttr	The tap-through rate (taps divided by impressions).
view_installs	The number of installs attributed without a tap, such as from a view-through.
view_new_downloads	The number of new downloads from a view-through.
view_redownloads	The number of re-downloads from a view-through.