Blog
Discover insightful resources and expert advice from our seasoned team to elevate your knowledge.
Rômulo GomesSeparating ASA from Organic: How Applica and Easy App Reports Unlock Real ASO Impact
Gaining ASO clarity and measuring incrementality by splitting Apple Ads traffic from App Store organ...
Rômulo GomesWhy App Developers Need Automated Reporting
Automated reporting empowers app developers with real-time insights, saving time and reducing errors...
Rômulo GomesExport your App Referrers with Easy App Reports
Easy App Reports now allows you to track and visualize App Referrers data, giving you unprecedented ...
Rômulo GomesSoft launch & Timeline: App Store Analytics
Discovery & Engagement is here, but there's more coming.
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Deep Dive into Apple's Subscription Reports
Deep Dive into Apple's Subscription Reports
Rômulo GomesGet ready for the new App Store Analytics API
The integration that will unlock 100+ KPIs for anyone trying to be successful in the app industry.
Rômulo GomesExploring Apple's Latest Update: Now with App Store Connect API 3.4!
Unlocking the Power: App Store Connect API 3.4! Journey into Apple's Latest Update
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Rômulo GomesTrack your App Download Targets with Looker Studio and Easy App Reports
Unveiling App Insights: Tracking Download Targets with Looker Studio and Easy App Reports
Rômulo Gomes5 interesting things you might have missed from our new template
We dropped a new Magic Template which has a ton of new visualizations, filters, and other improvemen...
Rômulo GomesExciting changes coming to the App Store API
Apple announced the upcoming launch of 50 new reports as well as a new version of it's API.
The Essential Starter Guide to App Store Connect Analytics - by Yuri Shub
Learn to optimize app performance with Apple's App Store Connect Analytics.
Rômulo GomesEverything we shipped in 2023 - and a sneak peek into our product vision
Easy App Reports v1 took us from zero to one. Now v2 is here, but what's next?
Rômulo GomesWhat's the Difference Between Ratings and Reviews?
Two feedback mechanisms are Ratings and Reviews. At first glance, they might seem interchangeable, b...
What's Looker Studio Pro - and should you buy it?
Here's everything you need to know about Looker Studio Pro and whether it's a wise investment for yo...
Understanding the grace period in in-app subscriptions and how Easy App Reports enhances its visibility
At its core, a grace period is a designated time frame that follows the expiration of an in-app subs...
Understanding Google Play Metrics: Daily Device Installs, Install Events, and Acquisitions
Let's break down three key metrics from Google Play: Daily Device Installs, Install Events, and Sto...
The impact of CX on retention, removing the right keywords on iOS, and more!
The first edition of App Bakers Newsletter is live.
Rômulo GomesThe Most Overlooked Tool for App Marketers
The value proposition of Easy App Reports is multifaceted, providing depth and breadth in App analyt...
The Future of App Attribution, Digital Publishing Revenues Rise, Influencer Marketing and more!
Podcast: The future of app attribution, harnessing the power of influencer marketing, digital publis...
The Differences of Google Play and App Store, Optimize your App, Short Video Content Engagement and more!
The differences between App Store and Google Play, short video engagement, and learn how to optimiz...
The #1 Capital Sin that is Costing your App so Many Downloads, Guide to App Store Screenshots, and more!
The #1 capital sin that is costing your app so many downloads, guide to app store screenshots, and h...
Slowing down acquisition campaigns, personalized marketing, and more
The second edition of App Bakers.
Simple ASO Strategy, Tips for Maximizing Mobile App Engagement and more!
ASO Strategy, maximizing mobile app engagement, developers struggle with time constraints in app inn...
Q1 2023 App Market Booms, Improving your Subscription Funnel and more!
Improving your subscription funnel, Q1 2023 app market booms, 3D design for mobile apps and entertai...
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Rômulo GomesPicking keywords to remove
Learn the principles for analyzing your ranking, and how to apply them on your next ASO round, and d...
New ad slot in Play Store, App Growth Strategy, Brand Safety is Key for 67% of Mobile Brand Advertisers, and more!
Creating a winning iOS app growth strategy, new ad slot in Play Store search, and the growing import...
Master the App Store Listing Optimization, Big Data Analytics in Business, How to Boost your App, and more!
Learn how to master the app store listing optimization basics and figure out why half of android app...
Rômulo GomesIs it Possible to Export Data from the App Store Analytics Report to Looker Studio?
Can the data from the App Store Analytics report be transferred seamlessly to Looker Studio? With Ea...
How to beat "the algorithm", Google Plays around with new ad slot in Play Store search and more!
Learn how to beat the algorithm, strategies and tools for successful testing in mobile app developme...
How to automate your app's weekly and monthly reports: streamlining your reporting process with Looker Studio and Easy App Reports
Utilizing Easy App Reports for initial setup and Looker Studio for ongoing automation allows you to ...
How to Visualize Your App Store and Google Play Data in One Place?
Let's delve into the unique capability of the Easy App Reports platform: the integration of multi-st...
How to Present Your Business Results, The Top Apps in April, and More!
Struggling to present results on a business level? Try this, most downloaded apps in april according...
Rômulo GomesHow to Integrate Your App Store Data into Looker Studio with the Easy App Reports Connector
In this article, we'll explore how you can use Easy App Report's connector to integrate your App Sto...
How to Fail an App Marketing Campaign, Keeping User Data Safe in Mobile App Development and more!
How to successfully pitch your brilliant app idea and attract funding, delivering personalisation am...
How to Build an AARRR Funnel, ASO Checklist, Brand Campaigns on Google and more!
ASO checklist, why invest in brand campaigns on Google, how to build an AARRR funnel and install fr...
Rômulo GomesHow to Build a Dashboard for Your App that Refreshes Automatically
This void often made data extraction a tedious and complicated task. Enter the world of Easy App Rep...
How to 5x the Size of Your Keyword List, Increasing Revenue with ASO & Product Onboarding and more!
How to increase revenue with ASO & product onboarding, how to 5x the size of your keyword list in th...
How To Get Your First 1,000 Users, 9 Tips for Maximizing Mobile App Engagement, and more!
Sometimes, being scrappy with data is alright, use ChatGPT to enhance your customer engagement strat...
Rômulo GomesHow App Companies Can Find Growth Ideas from Their Stores' Data
App companies have a lot of data thanks to the various KPIs provided by app stores. Analyzing these ...
Hiring an ETL platform vs building in-house: The Ultimate Comparison
Should you invest in an established ETL (Extract, Transform, Load) platform, or should you venture i...
Rômulo GomesGoogle Play to Looker Studio Integration Guide: Mastering Data Dashboards
If you're querying the integration between Google Play and Looker Studio, the answer is an emphatic ...
Custom Product Pages, Brand Awareness Campaigns podcast, and more!
How to use custom product pages, a podcast about growth strategies, learn how to plan brand awarenes...
ChatGPT + App Marketing, Incrementality, Tips for getting featured, and more!
Learn about chatGPT, get tips to feature your app on App Store, how to achieve campaign success usin...
Apple benchmark report, Improving ROAS and Retention, and more!
Why you should care about Apple Search Ads, targeting returning users, top 20 global mobile apps, an...
Rômulo GomesActivating the App Store Essentials Template
Here's how to make get your copy of the App Store Essentials template so you can make it your own.
ASO strategies, Optimizing Customer Engagement, Customer-driven App Development and more!
Why should mobile marketers invest in ASO strategies, how to optimize customer engagement with multi...
ASO keyword insights, how to scale user acquisition in 2023 and more!
Download or installation, scale user acquisition in 2023, users delete apps because they never use t...
5 Store Metrics for App Product Managers to Measure Stickiness
Here are five vital store metrics, accessible on both Google Play and Apple App Store, that app prod...
Rômulo Gomes5 KPIs to Monitor Your App's Health with Easy App Reports
Easy App Reports shines turning complex data from App Stores into actionable insights. But what does...
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Rômulo Gomes3 metrics to master your app’s subscriptions
If you’re used to looking at new subscriptions to measure your growth but can’t seem to understand t...
Rômulo Gomes10 ways to unveil growth opportunities from your App Store data
Apple’s App store data is the compass that guides app developers and marketers through the challenge...
Rômulo Gomes10 Ways to Unveil Growth Opportunities from Your Google Play Data
Join us as we journey through ten real-world scenarios where Google Play data, powered by 'Easy App ...
10 KPIs to Measure Your App's Growth Using Data from the Stores
Here are 10 critical KPIs, contextualized within the framework of Easy App Reports products, to stee...
Rômulo GomesAppTab: Your App Data, Right There When You Open a Tab
AppTab is a Chrome extension that surfaces your App Store and Play Store data directly in Chrome's n...
