Apple Ads

Keyword-Level Report

Contains reports for targeting keywords within a campaign

Fields included in this report

FieldDefinition
adGroupDeleted

Indicates whether the ad group is soft-deleted.

adGroupId

The unique identifier for the ad group.

adGroupName

The name of the ad group, unique within the campaign. Doesn’t include deleted ad groups.

bidAmount

The offer price for a keyword in the bidding auction. If null, it uses the defaultBidAmount of the ad group.

campaignId

The unique identifier for the campaign.

deleted

Indicates whether the keyword is soft-deleted.

keyword

The name of a keyword in an ad group.

keywordDisplayStatus

The display operation state of the keyword.

keywordId

The unique identifier of a keyword in an ad group.

keywordStatus

The status of the keyword.

matchType

The automated keyword and bidding strategy (AUTO, BROAD, EXACT).

modificationTime

The date and time of the most recent modification.

orgId

The identifier of the organization that owns the campaign (same as account ID in Apple Search Ads UI).

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