Analytics: Purchases

Your app’s Apple ID.

The date on which the app was downloaded onto the device. This field is only populated if the download occurred in the previous 30 days, otherwise it is null.

The name of the app provided by you during app setup in App Store Connect.

Your content’s Apple ID.

The name of the content being purchased. For paid apps, the field will populate the name of app as set in App Store. For in-app purchases, the field will populate the name of the SKU as set in App Store Connect.

Date on which the event occurred. For weekly and monthly instances, this column represents the first day of the week and month, respectively.

The device on which the purchase occurred.

The name of the product page or in-app event page that led the user to download the app.

The page type from where the app was downloaded.

The number of unique users who paid for your app or in-app purchases. This metric is not summable across rows.

The payment type used to charge the customer.

The OS version of the device on which the purchase occurred.

Indicates whether the purchase originated from someone who pre-ordered the app.

The estimated proceeds in USD from purchases of your app and in-app purchases. This is the Customer Price minus applicable taxes and Apple’s commission, per Schedule 2 of the Paid Apps Agreement.

The type of purchase made by the user on the App Store.

Aggregated count of purchases made. Negative value indicates refunds. If purchases count is 0 and proceeds, and sales are negative, it indicates partial refunds.

The estimated sales in USD from purchases of your app and in-app purchases.

The app or web referrer that led the user to purchase your content.

The source from where the user discovered the app.

The App Store country or region in which the purchase occurred.

Purchases from users who downloaded your app from an in-app event page.

Purchases from users who downloaded your app app from a list view on the App Store.

Purchases from users who downloaded your app from a product page.

Purchases from users who downloaded your app from a store sheet in the App Store.

Purchases of your app from the App Store. Free aps are not included.

Purchases of extra content, features, or services within your app using Apple’s in-app purchase system.

Purchases from users who discovered your app from an App Clip.

Purchases from users who discovered your app from within another app.

Purchases from users who discovered your app while browsing the App Store (for example, in the Today, Games, or Apps sections).

Purchases from users who discovered your app within search results on the App Store. Includes users who discovered your app from Search Ads results. Doesn’t include users who discovered your app through the Suggested section of the search landing page.

Your in-app purchase was viewed directly in the App Store and and purchased by the customer.

Purchases from users who downloaded your app from Apple Business Manager or Apple School Manager.

The source from which the user discovered your app is unavailable.

Purchases from users who discovered your app from a website in Safari.