How to Fail an App Marketing Campaign, Keeping User Data Safe in Mobile App Development and more!

Happy Wednesday!

We have big news today! Apple in iOS 17 will for the first time allow iPhone users to download apps hosted outside of its official App Store, according to Bloomberg's Mark Gurman.

How to fail an app marketing campaign

As the advertising market expands, it's evident that advancements in technology are transforming the landscape. Therefore, it's essential to adhere to fundamental mobile app marketing principles to mitigate potential risks.

What are some guaranteed methods for a marketer in 2023 to sabotage an advertising campaign?

• Not calculating unit economics
• Not testing creatives
• Ignoring trends and new approaches
• Ignoring new policies and innovations
• Neglecting view-through attribution
• Ignoring new sources

Read the full article

Keeping user data safe in mobile app development

The most significant challenge businesses face when developing a mobile application is ensuring the privacy and security of users' data. With the increasing frequency of cyberattacks and breaches, protecting user data has become a primary concern.

Studies show that a significant percentage of organizations' workers download malicious applications, and many mobile apps remain vulnerable to cyberattacks. As a result, users are hesitant to trust new applications. To combat this, organizations must implement mobile app development security practices to safeguard users' data.

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How to successfully pitch your brilliant app idea and attract funding

If you have a brilliant app idea but are unsure how to pitch it successfully to attract funding, this article is a must-read for you. It offers valuable insights on how to craft a compelling pitch that captures investors' attention and convinces them to invest in your idea. You'll learn about the key elements of a winning pitch and how to tailor your pitch to your audience.

It also offers tips on how to create a captivating app demo and how to prepare for investor questions, you'll gain valuable knowledge and skills that can help you turn your brilliant app idea into a reality.

Read article

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Delivering Personalisation Among Data Chaos

David Crouchley from mParticle was joined by Karan Gupta from Marley Spoon and Julian Wilden from C&A in a brief presentation where they shared their insights on how to collect user data effectively to enhance growth.

The amount of customer data poses challenges, but they discussed various strategies to tackle this. David emphasized the importance of adapting to customer data to extract its value. They delved into leveraging different approaches to obtain data and personalizing it to create the most effective technology marketing stack.

Watch now

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