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August 23, 2024
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How to Build an AARRR Funnel, ASO Checklist, Brand Campaigns on Google and more!
ASO checklist, why invest in brand campaigns on Google, how to build an AARRR funnel and install fraud increases.
App bakers
January 3, 2024
min read
Happy Wednesday!
This email contains the secrets to unlocking top-line app growth 👀
How to build an AARRR funnel
by: Rômulo Gomes, Founder CEO @ Easy App Reports
How to build an AARRR funnel for your app using metrics we all have:
1/ Acquisition: Installs per Traffic Source
2/ Activation: D1 Retention and Crashes
3/ Retention: Active Devices (rolling)
4/ Revenue: Sales and Proceeds
5/ Referrals: Ratings & Reviews
They're available for free on App Store Connect and Google Play to all developers.
Before moving to a sophisticated analytics stack, I recommend you to master what you already have for free. If you don't use it already, adding complexity will not help you level up your analytical game.
App Store Optimization (ASO) Checklist
Mobile apps have become the primary means for people to accomplish tasks. To find a new app, people usually search the app store on their mobile devices, as there are numerous apps available for various purposes. Your app is likely among them, but given the high level of competition, how can you ensure that your target audience finds and uses it? First, you need to understand a few things:
- Why You NEED App Store Optimization?
- What You Need to Do to Get Visibility
- What You Need to Do to Get Downloads
- Monitor Your Performance
Why Invest in Brand Campaigns on Google?
In today's world, search traffic holds significant value. If you have experience running paid media, you know that users coming from search campaigns are usually the cheapest to acquire, as they have high intention. This poses a crucial question for companies advertising on search engines like Google, Bing, or Apple Search Ads.
The question is, "why pay for users who are already searching for our brand?" While it's a valid question, it doesn't mean that you should reduce your budget or stop investing in your brand terms on Google Search. In fact, there are two significant reasons why you should continue investing in brand terms: competition and quality control.
Apps under attack: install fraud increases
Mobile ad fraud has been a long-standing issue in the digital advertising industry, causing significant financial losses every year. Despite attempts to combat it, fraudsters have found ways to continue exploiting the system, leading to a loss of trust in the industry. The problem resurfaced in 2022, with businesses worldwide losing a staggering $5.4 billion due to mobile ad fraud. But what factors are contributing to the increasing levels of fraud?
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