The Differences of Google Play and App Store, Optimize your App, Short Video Content Engagement and more!

Happy Wednesday!

We can't believe this is the 7th edition of our newsletter! It’s been a ride to write this, and all thanks to your support. If you enjoy this newsletter, share it with friends. We’d love to see them here as well.

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📱 Google Play and App Store, Spot the Differences

The article "iOS 15, Google Play and App Store: Spot the Differences" by Phiture is about the latest updates and changes to the app stores, specifically iOS 15 and Google Play. It provides analysis and insights on the changes, including how they might impact app developers and app store optimization (ASO). It also offers tips and best practices for ASO, making it a valuable resource for anyone interested in the mobile app industry.

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🎥 Brands posting short video content see higher engagement

A recent benchmark report from RivalIQ shows that TikTok has the highest engagement rate among social media apps. The analysis is based on 5 million posts and 9 billion comments and favorites on Facebook, Instagram, Twitter, and TikTok from top global brands. The report invites us to take a closer look at the findings.

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⭐ 5 Ways to optimize your mobile app

The mobile app market is mature, but brands can still benefit from customer loyalty by having users install their apps. However, apps are often uninstalled quickly, with 35% of new users churning within two weeks. The Google Play Store team developed an assessment framework and scorecard to evaluate apps and help publishers reduce churn. The framework consisted of six categories, and over 100 apps were evaluated, with an aggregate score of 1.9 out of four. There are five key areas that need more attention to reduce churn.

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📈 How rewarded inventory and playables can drive ROAS for performance marketers

This article discusses the significance of customized creative concepts in-app marketing, providing practical tips and strategies for improving user engagement and retention. The report emphasizes the importance of a unique and innovative approach to app marketing in today's competitive mobile app market and offers real-world examples and case studies to illustrate best practices for creating app content that resonates with users. The article is an essential resource for app developers and marketers looking to improve their app's performance and achieve their business goals.

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