ASO strategies, Optimizing Customer Engagement, Customer-driven App Development and more!

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And welcome to the 8th edition of App Bakers. Our team would love to know how you like this content and if you shared it with someone.

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📊 Why should mobile marketers invest in App Store Optimization strategies?

This article highlights the importance of investing in App Store Optimization (ASO) to increase the visibility of mobile apps and stay ahead of the competition. It explains how ASO strategies can improve the app's ranking in app store search results, optimize metadata to improve user experience, and increase user retention. It also provides insights from industry experts on effectively implementing ASO strategies for mobile apps. Overall, the article provides valuable insights for anyone involved in mobile app marketing, and that's why you should check out:

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🎧 Podcast: Customer-driven App Development with Josh Wetzel, CRO at OneSignal

Wherever you are listening to this podcast episode, you may notice that many products around you involve three people in their creation - a consumer, a marketer, and a developer/builder/designer. Therefore, the following questions always arise: What are the consumer's desires? How can we ensure that the product meets their expectations? And how can we build the product to fulfill their needs? To find the correct answer listen to this episode with Josh Wetzel, CRO at OneSignal:

Listen now

🎯 Optimizing Customer Engagement with Multivariate Testing

At APS Berlin, Alejandro Hernandez from Babbel presented on the topic of optimizing customer engagement with multivariate testing. He discussed ways to improve the efficiency of running tests on CRM campaigns by increasing velocity and reducing efforts. He also shared insights on the best channels, messages, and features to engage users and which stakeholders would be most beneficial to work with when developing an algorithm. To discover more about Babbel's Multiarmed Bandit rollout and their approach to maximizing consumer engagement, watch the full video:

Watch now

🎥 Why 96% of marketers use video for app and mobile marketing

Over the past few years, video has emerged as a significant trend in app and mobile marketing. However, the economic downturn has raised questions about marketers' priorities and their video preferences. To understand this, video production experts Wyzowl conducted a survey of more than 500 professionals and consumers to find out.

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