The Future of App Attribution, Digital Publishing Revenues Rise, Influencer Marketing and more!

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🎧 Podcast: The Future of App Attribution with Mateusz Bochenczak, Apps & Mobile Gaming Measurement at Appsflyer

Uncertainty is one of the major factors that causes fear and worry. If you were to ask an app marketer about their primary concern, it's likely that you would hear something like "How well do I know which channels are bringing in the most app users?" This makes app attribution more critical than ever before. While it may sound like a cliché, it's true.

In this episode, Mateusz discusses the future of attribution, including the current state and the direction in which we're headed.

Some of the topics include:

• The state of mobile marketing today
• The most popular app user journeys today
• What’s new for the organic user acquisition
• Android or iOS?

Listen now

💵 Digital publishing revenues rise 3% on back of ongoing subscription success

Despite the economic slowdown, app and mobile publishers seem to be positive about their prospects. The latest data from the Association of Online Publishers (AOP) and Deloitte reveals that digital publishing revenues increased by 3% to £176.9 million in 2022, compared to the previous year. Therefore, the question arises, what is the driving force behind this growth? Figure it now.

Read article

🎥 96% spend 13 hours using social and video-sharing apps

The latest "A New Era of Engagement in Media & Entertainment" report by mobile experts Newzoo reveals that mobile has become the primary platform for media consumption. The report, which surveyed over 2,500 consumers in the US to study the media and entertainment engagement patterns of different generations, found that users spend more than four hours a day on their mobile devices, compared to three hours on PCs and TVs.

Read research

💁‍♀️ Harnessing the power of influencer marketing to boost your app’s user acquisition campaign

If you're interested in mobile app development and design, reading Influencer marketing is a practical approach to reaching and maintaining a specific target audience. If you're looking to broaden your app user acquisition efforts, influencer marketing can be a helpful tool. It's important to note that influencer marketing can do more than just increase user acquisition - it can also enhance your market reputation and raise brand awareness.

According to a recent report, spending on influencer marketing exceeded $4 billion in 2022, representing a 20% rise from the previous year. Most marketers now realize that content produced by influencers can be immensely beneficial for brands and aid in increasing engagement, as well as attracting the attention of more users.

Delve into what makes influencer marketing so potent and how brands can use it to elevate their app's user acquisition campaign:

Read now

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