Analytics: Pre-orders

The App Store Pre-Orders Report includes pre-order data generated on the App Store. Use the data in this report to measure the number of pre-orders that people place and the number of cancelations, as well as attribute pre-orders to acquisition sources and App Store pages.

Fields included in this report

Territory

The App Store country or region in which the pre-order was initiated.

Source Type

The source type that led the user to discover your app.

Pre-Orders Placed

The total number of pre-orders placed.

Source Info

The app referrer or web referrer that led the user to place the pre-order.

Pre-Order Start Date

The date the app became available for pre-order.

Pre-Order End Date

The last date the app is available for pre-order.

Pre-Order Canceled

The total number of pre-orders canceled.

Platform Verison

The OS version of the device on which the app was pre-ordered.

Page Type

The page type from which the pre-order was placed.

Page Title

The name of the product page or in-app event page that led the user to pre-order your app.

Device

The type of device on which the app was pre-ordered.

Date

Date on which the event occurred. For weekly and monthly instances, this column represents the first day of the week and month, respectively.

App Name

The name of the app provided by you during app setup in App Store Connect.

App Apple Identifier

Your app’s Apple ID.

Dimension Values Glossary

Source Type

App Clip

The user tapped a link in your App Clip that brought them to your App Store product page.

Source Type

App Store browse

The user viewed your app or tapped to pre-order it while browsing the App Store (for example, in the Today, Games, or Apps sections).

Source Type

App Store search

The user pre-ordered your app from Search on the App Store. Includes Search Ads in App Store search.

Source Type

App referrer

The user tapped a link in an app that brought them to your App Store product page. Includes apps using the StoreKit API to load your product page. Includes Apple apps, such as Messages, except Safari.

Page Type

In-app event

The user pre-ordered your app from an In-App Event page.

Source Type

Institutional Purchase

The user pre-ordered your app from Apple Business Manager or Apple School Manager.

Page Type

No page

Your app was presented in a list view to the user and there was no page title associated with the download.

Page Type

Product page

The user pre-ordered your app from your app’s product page.

Page Type

Store sheet

The user pre-ordered your app from a store sheet in the App Store.

Source Type

Unavailable

The source from which the user pre-ordered your app is unavailable.

Source Type

Web referrer

The user tapped a link from a website that brought them to your App Store product page. If a chain of redirects in Safari leads to your App Store product page, the referring website will be the last URL in the chain. For iOS apps, taps from websites in non-Safari web browsers, such as Chrome, are attributed as that web browser app in App Referrers. For macOS apps, taps from non-Safari web browsers are attributed to Web Referrers.

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Analytics: Pre-orders

Fields included in this report

Dimension Values Glossary

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App Store Connect

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