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Analytics: Installations and Deletions

Analytics: Installations and Deletions

Use the data in this report to estimate the number of times people install and delete your App Store apps.

Fields included in this report

Page Type
The page type which led the user to discover your app.
Unique Devices
The number of unique devices on which events were generated, based on users who have agreed to share their data with Apple and developers.
Source Type
Where the user discovered your app.
Territory
The App Store country or region where the installation or deletion occurred.
Source Info
The app referrer or web referrer that led the user to discover your app.
Platform Version
The OS version of the device on which the app was installed or deleted.
Page Title
The name of the product page or in-app event page that led the user to discover your app.
Event
The type of usage event that occurred.
Download Type
The type of download event that occurred.
Date
Date on which the event occurred. For weekly and monthly instances, this column represents the first day of the week and month, respectively.
Device
The device on which the app was installed or deleted.
Counts
The total count of events, based on users who have agreed to share their data with Apple and developers.
App Name
The name of the app provided by you during app setup in App Store Connect.
App Download Date
The date on which the app was downloaded onto the device. This field is only populated if the download occurred in the previous 30 days, otherwise it is null.
App Version
The version of the app being associated with the instalation or deletion.
App Apple Identifier
Your app’s Apple ID.

Dimension Values Glossary

Source Type
App Clip
The user tapped a link in your App Clip that brought them to your App Store product page.
Source Type
App Store browse
The user viewed your app or tapped to download it while browsing the App Store (for example, in the Today, Games, or Apps tabs, and results in the Suggested section of the search landing page).
Source Type
App Store search
Users who discovered your app within search results on the App Store. Includes Search Ads results. Doesn’t include the Suggested section of the search landing page.
Source Type
App referrer
The users tapped a link in an app that brought them to your App Store product page. Includes apps using the StoreKit API to load your product page. Includes Apple apps, such as Messages, except Safari.
Event
Delete
Your app was deleted from the device.
Download Type
First-time download
The first time a user downloaded your app. Based on the user’s Apple ID account. Counted when a user taps the Buy or Get button on the App Store.
Page Type
In-app event
The user downloaded your app from an in-app event page.
Event
Install
Your app was installed on the device.
Source Type
Institutional purchase
The user downloaded your app from Apple Business Manager or Apple School Manager.
Download Type
Manual update
The process of manually replacing an app on a device with another version of the same app. Counted when a user taps the Update button on the App Store.
Page Type
No page
Your app was presented in a list view to the user and there was no page title associated with the download.
Page Type
Product page
The user downloaded your app from your app’s product page.
Download Type
Redownload
A subsequent installation of an app onto a device by an Apple ID account. Counted when a user taps the redownload button on the App Store.
Download Type
Restore
The process of restoring an app onto a user’s device from iCloud Backup.
Page Type
Store sheet
The user downloaded the app from a store sheet in the App Store.
Source Type
Unavailable
The source from which the user downloaded your app is unavailable.
Source Type
Web referrer
The user tapped a link from a website that brought them to your App Store product page. If a chain of redirects in Safari leads to your App Store product page, the referring website will be the last URL in the chain. For iOS apps, taps from websites in non-Safari web browsers, such as Chrome, are attributed as that web browser app in App Referrers. For macOS apps, taps from non-Safari web browsers are attributed to Web Referrers.

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