Provides details about how users engage with your apps on the App Store itself. This includes data about user engagement with your app’s icons, product pages, in-app event pages, and other install sheets.
Fields included in this report
Event
The type of event that occurred.
Unique Counts
The total number of unique users that performed the event.
Territory
The App Store country or region in which the event occurred.
Source Info
The app referrer or web referrer that led the user to discover the app.
Source Type
Where the user discovered the app.
Platform Version
The OS version of the device on which the event occurred.
Page Type
The page type associated with the event.
Page Title
The name of the product page or in-app event page that led the user to discover the app.
Engagement Type
User action, if any, on the impression or page.
Date
Date on which the event occurred. For weekly and monthly instances, this column represents the first day of the week and month, respectively.
Device
The device on which the event occurred.
Counts
The total number of events that occurred.
App Name
The name of the app provided by you during app setup in App Store Connect.
Users who discovered your app within search results on the App Store. Includes Search Ads results. Doesn’t include the Suggested section of the search landing page.
Users who discovered your app from within another app. Includes impressions and page views loaded in a store sheet. Includes Apple apps, such as Messages, except Safari.
The number of taps on the Get, Buy, or Pre-order button. To differentiate between these values, view the App Store Download and App Store Pre-Order reports.
A user viewed your app icon in a list alongside other apps, including in search results, charts, and the Today, Apps, and Games tabs. Page views are not included in these counts.
The name of the product page or in-app event page that led the user to download the app. Possible values include the name you set for your page in App Store Connect, default product page, no page, or null.
