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Analytics: App Clip Usage

Analytics: App Clip Usage

The App Clip Usage Report includes App Clip engagement and usage data from users who have opted-in to share their data with Apple and developers. Use these reports to estimate the number of App Clip card views, App Clip installations, App Clip Sessions, and session duration. Data is available in two reports: standard and detailed. The standard reports include all fields that are not easily related to uniquely identifiable user data. to potentially sensitive data, and the detailed report includes all fields. Detailed reports include additional privacy measures for the data, to help protect uniquely identifiable information for individuals. To learn more, see Protecting user privacy in report data.

Fields included in this report

Total Session Duration
Total duration, in seconds, of all sessions being reported.
Unique Devices
The count of App Clip events on unique devices.
Territory
The App Store country or region in which the App Clip event occurred.
Source Type
Where the user discovered the App Clip.
Source Info
Additional details, if applicable, on the source type.
Date
Date on which the event occurred. For weekly and monthly instances, this column represents the first day of the week and month, respectively.
Platform Version
OS version on the device on which the App Clip event occurred
Device
The type of device on which the App Clip event occurred.
Counts
The aggregated count of App Clip events.
App Version
The App Clip version on the device.
App Clip Event Type
The type of App Clip event that occurred.
App Name
The name of the app provided by you during app setup in App Store Connect.
App Apple Identifier
Your app’s Apple ID. App Clips share the same App Apple Identifier as their parent app.

Dimension Values Glossary

Source Type
App Clip code
The user scanned an App Clip code with their device.
Source Type
App referrer
Your App Clip card was displayed after a user tapped on a link in another app.
App Clip Event Type
Crashes
The total number of times your App Clip crashed.
App Clip Event Type
Installations
The number of times your App Clip was installed on a device.
Source Type
Location-based
Your App Clip card was displayed due to the user’s location.
Source Type
Maps
The user tapped on a place card in Apple Maps, and followed the link to your App Clip.
Source Type
Messages
Your App Clip Card was displayed after the user tapped a link they received through the Messages app.
Source Type
NFC tags
The user held their iPhone near an NFC tag, causing your App Clip card to be displayed.
Source Type
QR code
The user scanned a QR code with their device and your App Clip card was displayed.
App Clip Event Type
Sessions
The number of times your App Clip was used for at least one second.
Source Type
Siri
Siri suggested your App Clip in response to a user.
App Clip Event Type
Views
The total number of times a card for this App Clip was invoked on a device running iOS 14 or later.

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