Definition of 

Web referrer

What's 
Web referrer
: it is one of the possible values for
Source Type
. It means:
The user tapped a link from a website that brought them to your App Store product page. If a chain of redirects in Safari leads to your App Store product page, the referring website will be the last URL in the chain. For iOS apps, taps from websites in non-Safari web browsers, such as Chrome, are attributed as that web browser app in App Referrers. For macOS apps, taps from non-Safari web browsers are attributed to Web Referrers.

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Analytics: Pre-orders

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App Store Connect

The (only) data hub made for apps