Definition of 

Up to 30 Characters

What's 
Up to 30 Characters
: it is one of the possible values for
Order Type
. It means:
For introductory or subscription offers, displays the type of transaction: Pay Up Front or Pay As You Go. For pre-orders, indicates whether a purchase originated from a pre-order. For promotional offers, displays the order ID. For offer codes, displays the offer code reference name you entered in App Store Connect when setting up the subscription offer.

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App Store Connect

The (only) data hub made for apps