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Promotional Content

Promotional Content

Contains statistics of your Promotional content campaigns such as Viewers, Conversions, and Outcomes.

Fields included in this report

Converters Daily
100
Converters 28 day Rolling
1000
Package Name
com.my.app
Viewers 28 Day Rolling
100
Promotional Content Name
Black Friday Deal
Promotional Content ID
6854412656845
Outcome
ACQUISITION: a user who doesn't have your app installed sees an 'Install' button. When they convert, they are acquired as a user. OPEN: a user who has the latest version of your app on their device sees 'Open' or 'Play', and the button opens your app. UPDATE: a user with an old version of your app sees 'Update'.
Date
2014-06-19
Country
US
Conversion Rate 28 Day Rolling
2%
Conversion Rate Daily
2%

Dimension Values Glossary

Outcome
Acquisition
An user who doesn't have your app installed sees an 'Install' button. When they convert, they are acquired as a user.
Outcome
Open
An user who has the latest version of your app on their device sees 'Open' or 'Play', and the button opens your app.
Outcome
Update
A user with an old version of your app sees 'Update'.

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