Installs

Statistics on installs and updates, per User and Devices, for your app. Contains total amounts, new acquisitions, as well as updates.

Metric Names Comparison

Google have been changing installs metric names on the Play Developer Console but never really reflected those changes on their API. So we created this simple table so you can understand their metrics and their equivalent names when using Easy App Reports:

Play Developer Console Name API Name (Easy App Reports)
New User Acquisitions Daily User Installs
New Device Acquisitions Daily Device Installs
Install Base Active Device Isntalls
n/a Daily User Uninstalls
Install Events Install Events
Update Events Update Events
Uninstalls Events Uninstalls Events
Store Listing Visitors Store Listing Visitors
Store Listing Conversion Rate Store Listing Conversion Rate
Store Listing Acquisitions Store Listing Acquisitions

Q: What's the difference between User Installs and Device Installs?

A: That's easier to explain with an example: if I install the same app on my Android phone and tablet, that's 2 device installs and 1 user install. So it's all about aggregation. One is on the user-level, whereas the other is on the device level.

Q: Why are the names of some of the Install metrics different on your connector compared to what I see on the Play Console?

A: That's because Google changed their labels on the console quite a while ago but for some reason they didn't reflect those changes on their API. If you check their documentation though, you'll notice that the names displayed there are exactly the same as we use in our platform.

Q: Which metric should I use to bring my Total Installs and not just New Installs?

A: You can use the "Daily user install" field for that. It's the equivalent of "New User Acquisitions" you see on the Play Store Console.

Q: How can I find "Daily user uninstall" on the Play Console? I can't seem to find it.

A: That’s a rare case of a field that is available on the API, but not on the Play Console. It used to be there ages ago, but it was removed from there. I
We recommend you use “uninstall_events” which has exactly the same name on the Play Console.

Fields included in this report

Total User Installs
Total number of user installs.
Package Name
com.my.app
Active Devices Installs
Number of installs on active devices.
Daily User Uninstalls
Daily number of user uninstalls.
Date
2014-06-19
Device
hammerhead
Daily User Installs
Daily number of user installs.
Daily Device Updates
Daily number of device updates.ㅤ
Daily Device Uninstalls
Daily number of device uninstalls.ㅤ
Daily Device Installs
Daily number of device installs.
Current User Installs
Current number of user installs.
Current Device Installs
Current number of device installs.

Dimension Values Glossary

This report doesn't contain any special dimension values. If you believe this is a mistake, please 
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