Open
- Report Field:
- Outcome
- Connector:
- Google Play Console
- Report:
- Promotional Content
An user who has the latest version of your app on their device sees 'Open' or 'Play', and the button opens your app.
Other values for Outcome
| Dimension Value | Definition |
|---|---|
| Acquisition | An user who doesn't have your app installed sees an 'Install' button. When they convert, they are acquired as a user. |
| Update | A user with an old version of your app sees 'Update'. |
