Ads and Referrals
- Report Field:
- Traffic Source
- Connector:
- Google Play Console
- Report:
- Store Perfomance
Users who visited your store listing from an ad or referral and who didn’t have it installed on any other devices at the time. This includes users who installed your app from an ad using the inline install overlay we sometimes show outside of Play Store.
Other values for Traffic Source
| Dimension Value | Definition |
|---|---|
| Google Play explore | Users who browsed Google Play, then visited your store listing, before installing your app, who didn't have it installed on any other devices at the time. This includes users who clicked on search autocomplete suggestions and users who searched for a category of apps. For example, "racing game." This does not include visits from ads shown on Google Play. |
| Google Play search | Users who visited your store listing by performing a search on Google Play for your app’s name or closely associated brand, then visited your store listing or a mini-detail page, before installing your app, and who didn’t have it installed on any other devices at the time. This does not include visits from ads shown on Google Play search results. |
| Other | Can be Other if this value does not reach certain minimum thresholds |
