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Meta Ads Standard Report

Meta Ads Standard Report

Refers to the analytics and data provided by Meta (formerly Facebook) regarding the performance and effectiveness of advertisements created and managed through their advertising platform, Meta Ads. These insights may include metrics such as reach, impressions, clicks, conversions, demographics of the audience reached, and more, helping advertisers to understand the impact of their ad campaigns and make informed decisions for optimization and future strategies.

Fields included in this report

Actions
The total number of actions people took that are attributed to your ads. Actions may include engagement, clicks or conversions.
Full View Reach
The number of people who performed a Full View on your Page's post as a result of your ad.
Country
Country of origin of the data.
Date
Date of the data.
Website Purchase Roas
The total return on ad spend (ROAS) from website purchases. This is based on the value of all conversions recorded by the Facebook pixel on your website and attributed to your ads.
Website Ctr
The percentage of times people saw your ad and performed a link click.
Video Play Actions
The number of times your video starts to play. This is counted for each impression of a video, and excludes replays. This metric is in development.
Video P25 Watched Actions
The number of times your video was played at 25% of its length, including plays that skipped to this point.
Video Avg Time Watched Actions
The average time a video was played, including any time spent replaying the video for a single impression.
Video P95 Watched Actions
The number of times your video was played at 95% of its length, including plays that skipped to this point.
Video P75 Watched Actions
The number of times your video was played at 75% of its length, including plays that skipped to this point.
Video P50 Watched Actions
The number of times your video was played at 50% of its length, including plays that skipped to this point.
Video P100 Watched Actions
The number of times your video was played at 100% of its length, including plays that skipped to this point.
Reach
The number of people who saw your ads at least once. Reach is different from impressions, which may include multiple views of your ads by the same people. This metric is estimated.
Social Spend
The total amount you've spent so far for your ads showed with social information. (ex: Jane Doe likes this)
Video30 Sec Watched Actions
The number of times your video played for at least 30 seconds, or for nearly its total length if it's shorter than 30 seconds. For each impression of a video, we'll count video views separately and exclude any time spent replaying the video.
Spend
The estimated total amount of money you've spent on your campaign, ad set or ad during its schedule. This metric is estimated.
Quality Ranking
Quality ranking.
Purchase Roas
The total return on ad spend (ROAS) from purchases. This is based on information received from one or more of your connected Facebook Business Tools and attributed to your ads.
Qualifying Question Qualify Answer Rate
Qualifying question qualify answer rate.
Optimization Goal
The optimization goal you selected for your ad or ad set. Your optimization goal reflects what you want to optimize for the ads.
Outbound Clicks Ctr
The percentage of times people saw your ad and performed an outbound click.
Instant Experience Outbound Clicks
Outbound clicks from Instant Experience.
Outbound Clicks
The number of clicks on links that take people off Facebook-owned properties.
Objective
The objective reflecting the goal you want to achieve with your advertising. It may be different from the selected objective of the campaign in some cases.
Mobile App Purchase Roas
The total return on ad spend (ROAS) from mobile app purchases. This is based on the value that you assigned when you set up the app event.
Instant Experience Clicks To Start
Clicks to start Instant Experience.
Inline Post Engagement
The total number of actions that people take involving your ads. Inline post engagements use a fixed 1-day-click attribution window.
Instant Experience Clicks To Open
Clicks to open Instant Experience.
Inline Link Click Ctr
The percentage of time people saw your ads and performed an inline link click.
Inline Link Clicks
The number of clicks on links to select destinations or experiences, on or off Facebook-owned properties. Inline link clicks use a fixed 1-day-click attribution window.
Account End Advertiser
Identifier of the end advertiser associated with the advertising account.
Impressions
Total number of ad impressions.
Full View Impressions
The number of Full Views on your Page's posts as a result of your ad.
Frequency
The average number of times each person saw your ad. This metric is estimated.
Engagement Rate Ranking
Engagement rate ranking.
Dda Results
Dynamic Ads for Mobile results.
CPP (cost per purchase)
The average cost to reach 1,000 people. This metric is estimated.
CTR (click-through rate)
The percentage of times people saw your ad and performed a click (all).
CPM (cost per thousand impressions)
The average cost for 1,000 impressions.
Cost Per Unique Inline Link Click
Average cost per unique inline link click.
Cost Per Unique Outbound Click
Average cost per unique outbound click.
CPC (cost per click)
The average cost for each click (all).
Cost Per Unique Click
Average cost per unique click.
Cost Per Unique Action Type
Average cost per unique action type.
Cost Per Thruplay
Average cost per ThruPlay (complete video view).
Cost Per Outbound Click
Average cost per outbound click.
Cost Per Inline Post Engagement
Average cost per inline post engagement.
Cost Per Conversion
Average cost per conversion.
Cost Per Inline Link Click
Average cost per inline link click.
Cost Per Action Type
The average cost of a relevant action.
Conversions
Total number of conversions attributed to the ads.
Conversion Values
Conversion values generated by the ads.
Account Amount Spent
Total amount spent on the advertising account.
Account Account Status
Status of the advertising account (active, inactive, etc.).
Conversion Rate Ranking
Conversion rate ranking.
Clicks
The number of clicks on your ads.
Catalog Segment Value
The total value of all conversions from your catalog segment attributed to your ads.
Canvas Avg View Time
The average total time, in seconds, that people spent viewing an Instant Experience. An Instant Experience is a screen that opens after someone interacts with your ad on a mobile device. It may include a series of interactive or multimedia components, including video, images product catalog and more.
Canvas Avg View Percent
The average percentage of the Instant Experience that people saw. An Instant Experience is a screen that opens after someone interacts with your ad on a mobile device. It may include a series of interactive or multimedia components, including video, images product catalog and more.
Campaign Name
The name of the ad campaign you're viewing in reporting. Your campaign contains ad sets and ads.
Campaign ID
The unique ID number of the ad campaign you're viewing in reporting. Your campaign contains ad sets and ads.
Attribution Setting
The default attribution window to be used when attribution result is calculated. Each ad set has its own attribution setting value. The attribution setting for campaign or account is calculated based on existing ad sets.
Adset Name
The name of the ad set you're viewing in reporting. An ad set is a group of ads that share the same budget, schedule, delivery optimization and targeting.
Adset Id
The unique ID of the ad set you're viewing in reporting. An ad set is a group of ads that share the same budget, schedule, delivery optimization and targeting.
Ad Name
The name of the ad you're viewing in reporting.
Ad ID
The unique ID of the ad you're viewing in reporting.
STRINGActions
The total number of actions people took that are attributed to your ads. Actions may include engagement, clicks or conversions.
Action Values
The total value of all conversions attributed to your ads.
Account ID
The ID number of your ad account, which groups your advertising activity. Your ad account includes your campaigns, ads and billing.
Account Currency
This is the currency associated with your ad platform account.
Account Name
The name of your ad account, which groups your advertising activity. Your ad account includes your campaigns, ads and billing.
Account End Advertiser Name
Name of the end advertiser associated with the advertising account.
Account Created Time
Date and time of creation of the advertising account.
Account Balance
Remaining balance in the advertising account.
Account Account ID
Secondary identifier of the advertising account.

Dimension Values Glossary

This report doesn't contain any special dimension values. If you believe this is a mistake, please 
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