App Data Explorer
>
Apple Search Ads
>
Ad-Level Report

Ad-Level Report

This report contains ad performance data within a campaign.

Fields included in this report

ttr
The tap-through rate (taps divided by impressions).
total_avg_cpi_currency
The currency for the total average cost per install.
taps
The total number of taps on the ad.
view_redownloads
The number of re-downloads from a view-through.
view_new_downloads
The number of new downloads from a view-through.
view_installs
The number of installs attributed without a tap, such as from a view-through.
total_redownloads
The total number of re-downloads (including taps and views, if applicable).
total_new_downloads
The total number of new downloads (including taps and views, if applicable).
total_install_rate
The overall install rate (installs divided by total engagements, such as taps or views).
total_installs
The total number of installs (including taps and views, if applicable).
tap_install_rate
The percentage of taps that resulted in an install.
total_avg_cpi
The average cost per install across all install sources (taps and views, if applicable).
local_spend
The total spend in the local currency.
tap_redownloads
The number of re-downloads driven by taps.
tap_new_downloads
The number of new downloads driven by taps.
tap_installs
The total number of installs driven by taps.
tap_install_cpi_currency
The currency for the tap-based cost per install.
tap_install_cpi
The cost per install for tap-based installs.
product_page_name
The name assigned to the product page.
country_or_region
The two-letter country or region code where the ad is running.
product_page_id
The unique identifier for the product page on App Store Connect.
org_id
The identifier of the organization (account) that owns the campaign.
impressions
The total number of times your ad was displayed.
local_spend_currency
The currency used for local spend.
avg_cpt_currency
The currency for the average cost per tap.
language
The language of the ad or creative.
date
The date associated with the metric data.
creative_type
The type of creative asset (for example, DEFAULT_PRODUCT_PAGE or CUSTOM_PRODUCT_PAGE).
creative_id
The unique identifier for the creative asset.
campaign_id
The unique identifier for the campaign.
avg_cpt
The average cost per tap.
ad_name
The name assigned to the ad.
ad_group_id
The unique identifier for the ad group.
ad_id
The unique identifier for the ad.

Dimension Values Glossary

This report doesn't contain any special dimension values. If you believe this is a mistake, please 
report it.

Explore other reports from  

Apple Search Ads

Product Pages Metadata
Campaigns Metadata
Keyword-Level Report
Ad-Level Report

Explore other connectors available at Easy App Reports  

Google Ads (Beta)
Meta Ads (Beta)
Google Play Console
App Store Connect

The (only) data hub made for apps

Get started →
or book a demo