Organic Downloads split by ASA & ASO
Template that combines App Store Analytics and Search Ads data to track paid vs. organic downloads with clear charts and scorecards.
Get a complete picture of your app performance by combining App Store Analytics (ASA) and App Store (ASO) data in one place. This template helps you:
- Compare Search Ads vs. Organic downloads with clean, accurate splits
- Track downloads per app and country to uncover growth opportunities
- Monitor calculated organic downloads alongside official App Store data
- Use intuitive scorecards, stacked charts, and legends for faster insights
Perfect for teams who want to understand how paid and organic efforts work together — without messy spreadsheets.
Metrics
- Easy App Reports
- Calculated Organic Downloads
- Search Ads
- Impressions
- Taps
- Total Installs
- Spend (local)
- TTR (Tap-Through Rate) = Taps / Impressions
- CVR (Install Rate) = Installs / Taps
- CPT (Cost per Tap) = Spend / Taps
- CPA / CPI (Cost per Install) = Spend / Installs
- and more!
- App Store Analytics
- Total Downloads
Dimensions
- Date
- App
- Country / Storefront
- Campaign
- Ad Group
- Keyword
- Search Term
- Match Type (Exact, Broad, etc.)
- Placement (Search Results, Product Page, Today tab)
- Device (iPhone, iPad)
- Campaign / Ad Group / Keyword Status
- Currency
- Source Type (Search, Browse, App Referrer, Web Referrer)
- Platform / Device (iPhone, iPad) (if available via your dataset)
- and more!
Preview
Required Connectors
Made For
ASO ProfessionalsCEOs and InvestorsBusiness AnalystsMarketers
Authors
Rômulo Gomes
Founder CEO at Easy App Reports
