Easy App Reports

Crashes
Contains Crashes and ANRs. Get to know how many crash or ANR-related issues your users are experiencing.
Google Play Console

Ratings
This report is ideal to count the amount of Ratings your app received - as well as it's total Avg Rating.
Google Play Console

Reviews
Contains all your app's reviews, as well as your developer replies. Drill down per language, device, country, and more.
Google Play Console

Promotional Content
Contains statistics of your Promotional content campaigns such as Viewers, Conversions, and Outcomes.
Google Play Console

Cancellation Reasons
Get to know why are your customers canceling their in-app subscriptions.
Google Play Console

Subscriptions
All your want to know about your New, Canceled, and Total Active subscriptions for your app.
Google Play Console

Earnings
Revenue and profits (proceeds) earned from your app's sales. Google updates this report every 30 days.
Google Play Console

Estimated Sales
Contains your app's Estimated over a specific period. Use it for low-latency reports.
Google Play Console

Store Perfomance
The go-to report for ASO maniacs. Contains Visitors, Conversion Rate, and Acquisitions (Downloads) per Search Term, Traffic Source, Country, and more.
Google Play Console

Installs
Statistics on installs and updates, per User and Devices, for your app. Contains total amounts, new acquisitions, as well as updates.
Google Play Console

Google Ads Standard Report
Refers to a standard set of analytics and data provided by Google Ads (formerly known as Google AdWords) regarding the performance of advertising campaigns run through their platform. This report includes metrics such as clicks, impressions, click-through rate (CTR), cost-per-click (CPC), conversions, cost-per-acquisition (CPA), and other key performance indicators (KPIs) relevant to the specific advertising objectives. It allows advertisers to assess the effectiveness of their campaigns, optimize their strategies, and make data-driven decisions to improve ROI.
Google Ads (Beta)

Meta Ads Standard Report
Refers to the analytics and data provided by Meta (formerly Facebook) regarding the performance and effectiveness of advertisements created and managed through their advertising platform, Meta Ads. These insights may include metrics such as reach, impressions, clicks, conversions, demographics of the audience reached, and more, helping advertisers to understand the impact of their ad campaigns and make informed decisions for optimization and future strategies.
Meta Ads (Beta)

Analytics: App Clip Usage
The App Clip Usage Report includes App Clip engagement and usage data from users who have opted-in to share their data with Apple and developers. Use these reports to estimate the number of App Clip card views, App Clip installations, App Clip Sessions, and session duration. Data is available in two reports: standard and detailed. The standard reports include all fields that are not easily related to uniquely identifiable user data. to potentially sensitive data, and the detailed report includes all fields. Detailed reports include additional privacy measures for the data, to help protect uniquely identifiable information for individuals. To learn more, see Protecting user privacy in report data.
App Store Connect

Trends: Subscriptions Events
Contains event-level data about subscription payments such as Activations, Renewals, Refunds, Cancellations an Reactivations.
App Store Connect

Reviews
List of all the Reviews your app received, inclusing its Title, Body and Star Rating. Doesn't include star ratings without written reviews.
App Store Connect

Trends
Also known as "Sales and Trends", this report is based on Units (App Installs, Redownloads, Updates, or In-App Purchase Sales) and Developer Proceeds.
App Store Connect

Trends: Subscriptions
Contains subscription sales data with plenty of insights on Active Subscriptions, including a drill down in Free Trial / Standard / Pay Up Front / Pay as you Go. Includes Revenue and Proceeds data, filtered by App, Country, Subscription, Device, and more.
App Store Connect

Analytics: App Installs Performance
Use this report to help you understand your app’s installation success and failure rates.
App Store Connect

Trends: Subscribers
Contains subscription sales and revenue data, including Subscription Name, Duration, Country, etc, on a subscriber-level data.
App Store Connect

Analytics: Spotlight Query Performance
The data in this report contains information about on-device Spotlight query performance.
App Store Connect

Analytics: Home Screen Widgets
The data in this report details when the system adds the widget to a default Smart Stack on the Home Screen.
App Store Connect

Analytics: Home Screen Widget Installs
The data in this report contains details on additions of your widget to the Home Screen.
App Store Connect

Analytics: Home Screen Widget Usage
The data in this report contains information about how many people have interacted your widget.
App Store Connect

Analytics: App Sessions Context
The data in this report details how frequently people use your application. This report is similar to App Sessions, but includes data for iOS across all distribution methods. Use App Sessions to understand usage of your App Store distributed App, and use App Sessions Context to provide more context to most of the Framework Usage and Performance reports.
App Store Connect

Analytics: CarPlay App Usage
This data details how your application is used in CarPlay.
App Store Connect

Analytics: App Sessions
Use these reports to understand how often people open your app, and how long they spend in your app.
App Store Connect

Analytics: Installations and Deletions
Use the data in this report to estimate the number of times people install and delete your App Store apps.
App Store Connect

Analytics: Purchases
Measure your total revenue generated on the App Store, attribute sales to download sources and page types, and measure how many paying users you have.
App Store Connect

Analytics: Pre-orders
The App Store Pre-Orders Report includes pre-order data generated on the App Store. Use the data in this report to measure the number of pre-orders that people place and the number of cancelations, as well as attribute pre-orders to acquisition sources and App Store pages.
App Store Connect

Analytics: Downloads
Download data generated on the App Store. You can use this report to understand your total number of downloads, including first-time downloads, redownloads, updates, and more.
App Store Connect

Analytics: Discovery and Engagement
Provides details about how users engage with your apps on the App Store itself. This includes data about user engagement with your app’s icons, product pages, in-app event pages, and other install sheets.
App Store Connect

Analytics: App Crashes
Review crashes for your App Store apps based on app version and device type.
App Store Connect

Field name
Actions
Belongs to Report
Meta Ads Standard Report

Field name
Full View Reach
Belongs to Report
Meta Ads Standard Report

Field name
Country
Belongs to Report
Meta Ads Standard Report

Field name
Date
Belongs to Report
Meta Ads Standard Report

Field name
Website Purchase Roas
Belongs to Report
Meta Ads Standard Report

Field name
Website Ctr
Belongs to Report
Meta Ads Standard Report

Field name
Video Play Actions
Belongs to Report
Meta Ads Standard Report

Field name
Video P25 Watched Actions
Belongs to Report
Meta Ads Standard Report

Field name
Video Avg Time Watched Actions
Belongs to Report
Meta Ads Standard Report

Field name
Video P95 Watched Actions
Belongs to Report
Meta Ads Standard Report

Field name
Video P75 Watched Actions
Belongs to Report
Meta Ads Standard Report

Field name
Video P50 Watched Actions
Belongs to Report
Meta Ads Standard Report

Field name
Video P100 Watched Actions
Belongs to Report
Meta Ads Standard Report

Field name
Reach
Belongs to Report
Meta Ads Standard Report

Field name
Social Spend
Belongs to Report
Meta Ads Standard Report

Field name
Video30 Sec Watched Actions
Belongs to Report
Meta Ads Standard Report

Field name
Spend
Belongs to Report
Meta Ads Standard Report

Field name
Quality Ranking
Belongs to Report
Meta Ads Standard Report

Field name
Purchase Roas
Belongs to Report
Meta Ads Standard Report

Field name
Qualifying Question Qualify Answer Rate
Belongs to Report
Meta Ads Standard Report

Field name
Optimization Goal
Belongs to Report
Meta Ads Standard Report

Field name
Outbound Clicks Ctr
Belongs to Report
Meta Ads Standard Report

Field name
Instant Experience Outbound Clicks
Belongs to Report
Meta Ads Standard Report

Field name
Outbound Clicks
Belongs to Report
Meta Ads Standard Report

Field name
Objective
Belongs to Report
Meta Ads Standard Report

Field name
Mobile App Purchase Roas
Belongs to Report
Meta Ads Standard Report

Field name
Instant Experience Clicks To Start
Belongs to Report
Meta Ads Standard Report

Field name
Inline Post Engagement
Belongs to Report
Meta Ads Standard Report

Field name
Instant Experience Clicks To Open
Belongs to Report
Meta Ads Standard Report

Field name
Inline Link Click Ctr
Belongs to Report
Meta Ads Standard Report

Field name
Inline Link Clicks
Belongs to Report
Meta Ads Standard Report

Field name
Account End Advertiser
Belongs to Report
Meta Ads Standard Report

Field name
Active View Measurability
Belongs to Report
Google Ads Standard Report

Field name
Impressions
Belongs to Report
Meta Ads Standard Report

Field name
Full View Impressions
Belongs to Report
Meta Ads Standard Report

Field name
Frequency
Belongs to Report
Meta Ads Standard Report

Field name
Engagement Rate Ranking
Belongs to Report
Meta Ads Standard Report

Field name
Dda Results
Belongs to Report
Meta Ads Standard Report

Field name
CPP (cost per purchase)
Belongs to Report
Meta Ads Standard Report

Field name
CTR (click-through rate)
Belongs to Report
Meta Ads Standard Report

Field name
CPM (cost per thousand impressions)
Belongs to Report
Meta Ads Standard Report

Field name
Cost Per Unique Inline Link Click
Belongs to Report
Meta Ads Standard Report

Field name
Cost Per Unique Outbound Click
Belongs to Report
Meta Ads Standard Report

Field name
CPC (cost per click)
Belongs to Report
Meta Ads Standard Report

Field name
Cost Per Unique Click
Belongs to Report
Meta Ads Standard Report

Field name
Cost Per Unique Action Type
Belongs to Report
Meta Ads Standard Report

Field name
Cost Per Thruplay
Belongs to Report
Meta Ads Standard Report

Field name
Cost Per Outbound Click
Belongs to Report
Meta Ads Standard Report

Field name
Cost Per Inline Post Engagement
Belongs to Report
Meta Ads Standard Report

Field name
Cost Per Conversion
Belongs to Report
Meta Ads Standard Report

Field name
Cost Per Inline Link Click
Belongs to Report
Meta Ads Standard Report

Field name
Cost Per Action Type
Belongs to Report
Meta Ads Standard Report

Field name
Conversions
Belongs to Report
Meta Ads Standard Report

Field name
Conversion Values
Belongs to Report
Meta Ads Standard Report

Field name
Account Amount Spent
Belongs to Report
Meta Ads Standard Report

Field name
Account Account Status
Belongs to Report
Meta Ads Standard Report

Field name
Conversion Rate Ranking
Belongs to Report
Meta Ads Standard Report

Field name
Clicks
Belongs to Report
Meta Ads Standard Report

Field name
Catalog Segment Value
Belongs to Report
Meta Ads Standard Report

Field name
Canvas Avg View Time
Belongs to Report
Meta Ads Standard Report

Field name
Canvas Avg View Percent
Belongs to Report
Meta Ads Standard Report

Field name
Campaign Name
Belongs to Report
Meta Ads Standard Report

Field name
Campaign ID
Belongs to Report
Meta Ads Standard Report

Field name
Attribution Setting
Belongs to Report
Meta Ads Standard Report

Field name
Adset Name
Belongs to Report
Meta Ads Standard Report

Field name
Adset Id
Belongs to Report
Meta Ads Standard Report

Field name
Ad Name
Belongs to Report
Meta Ads Standard Report

Field name
Ad ID
Belongs to Report
Meta Ads Standard Report

Field name
STRINGActions
Belongs to Report
Meta Ads Standard Report

Field name
Action Values
Belongs to Report
Meta Ads Standard Report

Field name
Account ID
Belongs to Report
Meta Ads Standard Report

Field name
Account Currency
Belongs to Report
Meta Ads Standard Report

Field name
Account Name
Belongs to Report
Meta Ads Standard Report

Field name
Account End Advertiser Name
Belongs to Report
Meta Ads Standard Report

Field name
Account Created Time
Belongs to Report
Meta Ads Standard Report

Field name
Account Balance
Belongs to Report
Meta Ads Standard Report

Field name
Account Account ID
Belongs to Report
Meta Ads Standard Report

Field name
CTR
Belongs to Report
Google Ads Standard Report

Field name
All Conversions
Belongs to Report
Google Ads Standard Report

Field name
Average CPM
Belongs to Report
Google Ads Standard Report

Field name
Cost Micros
Belongs to Report
Google Ads Standard Report

Field name
Impressions
Belongs to Report
Google Ads Standard Report

Field name
Clicks
Belongs to Report
Google Ads Standard Report

Field name
Average CPC
Belongs to Report
Google Ads Standard Report

Field name
Average Cost
Belongs to Report
Google Ads Standard Report

Field name
CTR
Belongs to Report
Google Ads Standard Report

Field name
Active View Viewability
Belongs to Report
Google Ads Standard Report

Field name
Active View Measurable Impressions
Belongs to Report
Google Ads Standard Report

Field name
Active View Measurable Cost Micros
Belongs to Report
Google Ads Standard Report

Field name
Active View Impressions
Belongs to Report
Google Ads Standard Report

Field name
Active View CTR
Belongs to Report
Google Ads Standard Report

Field name
Ad Headlines
Belongs to Report
Google Ads Standard Report

Field name
Active View CPM
Belongs to Report
Google Ads Standard Report

Field name
Ad Descriptions
Belongs to Report
Google Ads Standard Report

Field name
Ad Type
Belongs to Report
Google Ads Standard Report

Field name
Ad Tracking URL Template
Belongs to Report
Google Ads Standard Report

Field name
Ad Name
Belongs to Report
Google Ads Standard Report

Field name
Ad Image Ad
Belongs to Report
Google Ads Standard Report

Field name
Ad Approval Status
Belongs to Report
Google Ads Standard Report

Field name
Ad Group Max CPC
Belongs to Report
Google Ads Standard Report

Search Term

Report Fields