Easy App Reports

Crashes
Contains Crashes and ANRs. Get to know how many crash or ANR-related issues your users are experiencing.
Google Play Console

Ratings
This report is ideal to count the amount of Ratings your app received - as well as it's total Avg Rating.
Google Play Console

Reviews
Contains all your app's reviews, as well as your developer replies. Drill down per language, device, country, and more.
Google Play Console

Promotional Content
Contains statistics of your Promotional content campaigns such as Viewers, Conversions, and Outcomes.
Google Play Console

Cancellation Reasons
Get to know why are your customers canceling their in-app subscriptions.
Google Play Console

Subscriptions
All your want to know about your New, Canceled, and Total Active subscriptions for your app.
Google Play Console

Earnings
Revenue and profits (proceeds) earned from your app's sales. Google updates this report every 30 days.
Google Play Console

Estimated Sales
Contains your app's Estimated over a specific period. Use it for low-latency reports.
Google Play Console

Store Perfomance
The go-to report for ASO maniacs. Contains Visitors, Conversion Rate, and Acquisitions (Downloads) per Search Term, Traffic Source, Country, and more.
Google Play Console

Installs
Statistics on installs and updates, per User and Devices, for your app. Contains total amounts, new acquisitions, as well as updates.
Google Play Console

Google Ads Standard Report
Refers to a standard set of analytics and data provided by Google Ads (formerly known as Google AdWords) regarding the performance of advertising campaigns run through their platform. This report includes metrics such as clicks, impressions, click-through rate (CTR), cost-per-click (CPC), conversions, cost-per-acquisition (CPA), and other key performance indicators (KPIs) relevant to the specific advertising objectives. It allows advertisers to assess the effectiveness of their campaigns, optimize their strategies, and make data-driven decisions to improve ROI.
Google Ads (Beta)

Meta Ads Standard Report
Refers to the analytics and data provided by Meta (formerly Facebook) regarding the performance and effectiveness of advertisements created and managed through their advertising platform, Meta Ads. These insights may include metrics such as reach, impressions, clicks, conversions, demographics of the audience reached, and more, helping advertisers to understand the impact of their ad campaigns and make informed decisions for optimization and future strategies.
Meta Ads (Beta)

Analytics: App Clip Usage
The App Clip Usage Report includes App Clip engagement and usage data from users who have opted-in to share their data with Apple and developers. Use these reports to estimate the number of App Clip card views, App Clip installations, App Clip Sessions, and session duration. Data is available in two reports: standard and detailed. The standard reports include all fields that are not easily related to uniquely identifiable user data. to potentially sensitive data, and the detailed report includes all fields. Detailed reports include additional privacy measures for the data, to help protect uniquely identifiable information for individuals. To learn more, see Protecting user privacy in report data.
App Store Connect

Trends: Subscriptions Events
Contains event-level data about subscription payments such as Activations, Renewals, Refunds, Cancellations an Reactivations.
App Store Connect

Reviews
List of all the Reviews your app received, inclusing its Title, Body and Star Rating. Doesn't include star ratings without written reviews.
App Store Connect

Trends
Also known as "Sales and Trends", this report is based on Units (App Installs, Redownloads, Updates, or In-App Purchase Sales) and Developer Proceeds.
App Store Connect

Trends: Subscriptions
Contains subscription sales data with plenty of insights on Active Subscriptions, including a drill down in Free Trial / Standard / Pay Up Front / Pay as you Go. Includes Revenue and Proceeds data, filtered by App, Country, Subscription, Device, and more.
App Store Connect

Analytics: App Installs Performance
Use this report to help you understand your app’s installation success and failure rates.
App Store Connect

Trends: Subscribers
Contains subscription sales and revenue data, including Subscription Name, Duration, Country, etc, on a subscriber-level data.
App Store Connect

Analytics: Spotlight Query Performance
The data in this report contains information about on-device Spotlight query performance.
App Store Connect

Analytics: Home Screen Widgets
The data in this report details when the system adds the widget to a default Smart Stack on the Home Screen.
App Store Connect

Analytics: Home Screen Widget Installs
The data in this report contains details on additions of your widget to the Home Screen.
App Store Connect

Analytics: Home Screen Widget Usage
The data in this report contains information about how many people have interacted your widget.
App Store Connect

Analytics: App Sessions Context
The data in this report details how frequently people use your application. This report is similar to App Sessions, but includes data for iOS across all distribution methods. Use App Sessions to understand usage of your App Store distributed App, and use App Sessions Context to provide more context to most of the Framework Usage and Performance reports.
App Store Connect

Analytics: CarPlay App Usage
This data details how your application is used in CarPlay.
App Store Connect

Analytics: App Sessions
Use these reports to understand how often people open your app, and how long they spend in your app.
App Store Connect

Analytics: Installations and Deletions
Use the data in this report to estimate the number of times people install and delete your App Store apps.
App Store Connect

Analytics: Purchases
Measure your total revenue generated on the App Store, attribute sales to download sources and page types, and measure how many paying users you have.
App Store Connect

Analytics: Pre-orders
The App Store Pre-Orders Report includes pre-order data generated on the App Store. Use the data in this report to measure the number of pre-orders that people place and the number of cancelations, as well as attribute pre-orders to acquisition sources and App Store pages.
App Store Connect

Analytics: Downloads
Download data generated on the App Store. You can use this report to understand your total number of downloads, including first-time downloads, redownloads, updates, and more.
App Store Connect

Analytics: Discovery and Engagement
Provides details about how users engage with your apps on the App Store itself. This includes data about user engagement with your app’s icons, product pages, in-app event pages, and other install sheets.
App Store Connect

Analytics: App Crashes
Review crashes for your App Store apps based on app version and device type.
App Store Connect

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Actions
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Meta Ads Standard Report

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Full View Reach
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Meta Ads Standard Report

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Country
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Meta Ads Standard Report

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Date
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Meta Ads Standard Report

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Website Purchase Roas
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Meta Ads Standard Report

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Website Ctr
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Meta Ads Standard Report

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Video Play Actions
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Meta Ads Standard Report

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Video P25 Watched Actions
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Meta Ads Standard Report

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Video Avg Time Watched Actions
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Meta Ads Standard Report

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Video P95 Watched Actions
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Meta Ads Standard Report

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Video P75 Watched Actions
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Meta Ads Standard Report

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Video P50 Watched Actions
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Meta Ads Standard Report

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Video P100 Watched Actions
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Meta Ads Standard Report

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Reach
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Meta Ads Standard Report

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Social Spend
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Meta Ads Standard Report

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Video30 Sec Watched Actions
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Meta Ads Standard Report

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Spend
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Meta Ads Standard Report

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Quality Ranking
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Meta Ads Standard Report

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Purchase Roas
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Meta Ads Standard Report

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Qualifying Question Qualify Answer Rate
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Meta Ads Standard Report

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Optimization Goal
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Meta Ads Standard Report

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Outbound Clicks Ctr
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Meta Ads Standard Report

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Instant Experience Outbound Clicks
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Meta Ads Standard Report

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Outbound Clicks
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Meta Ads Standard Report

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Objective
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Meta Ads Standard Report

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Mobile App Purchase Roas
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Meta Ads Standard Report

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Instant Experience Clicks To Start
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Meta Ads Standard Report

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Inline Post Engagement
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Meta Ads Standard Report

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Instant Experience Clicks To Open
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Meta Ads Standard Report

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Inline Link Click Ctr
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Meta Ads Standard Report

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Inline Link Clicks
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Meta Ads Standard Report

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Account End Advertiser
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Meta Ads Standard Report

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Active View Measurability
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Google Ads Standard Report

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Impressions
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Meta Ads Standard Report

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Full View Impressions
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Meta Ads Standard Report

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Frequency
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Meta Ads Standard Report

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Engagement Rate Ranking
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Meta Ads Standard Report

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Dda Results
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Meta Ads Standard Report

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CPP (cost per purchase)
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Meta Ads Standard Report

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CTR (click-through rate)
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Meta Ads Standard Report

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CPM (cost per thousand impressions)
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Meta Ads Standard Report

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Cost Per Unique Inline Link Click
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Meta Ads Standard Report

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Cost Per Unique Outbound Click
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Meta Ads Standard Report

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CPC (cost per click)
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Meta Ads Standard Report

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Cost Per Unique Click
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Meta Ads Standard Report

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Cost Per Unique Action Type
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Meta Ads Standard Report

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Cost Per Thruplay
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Meta Ads Standard Report

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Cost Per Outbound Click
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Meta Ads Standard Report

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Cost Per Inline Post Engagement
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Meta Ads Standard Report

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Cost Per Conversion
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Meta Ads Standard Report

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Cost Per Inline Link Click
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Meta Ads Standard Report

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Cost Per Action Type
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Meta Ads Standard Report

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Conversions
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Meta Ads Standard Report

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Conversion Values
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Meta Ads Standard Report

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Account Amount Spent
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Meta Ads Standard Report

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Account Account Status
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Meta Ads Standard Report

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Conversion Rate Ranking
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Meta Ads Standard Report

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Clicks
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Meta Ads Standard Report

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Catalog Segment Value
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Meta Ads Standard Report

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Canvas Avg View Time
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Meta Ads Standard Report

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Canvas Avg View Percent
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Meta Ads Standard Report

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Campaign Name
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Meta Ads Standard Report

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Campaign ID
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Meta Ads Standard Report

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Attribution Setting
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Meta Ads Standard Report

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Adset Name
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Meta Ads Standard Report

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Adset Id
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Meta Ads Standard Report

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Ad Name
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Meta Ads Standard Report

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Ad ID
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Meta Ads Standard Report

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STRINGActions
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Meta Ads Standard Report

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Action Values
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Meta Ads Standard Report

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Account ID
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Meta Ads Standard Report

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Account Currency
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Meta Ads Standard Report

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Account Name
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Meta Ads Standard Report

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Account End Advertiser Name
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Meta Ads Standard Report

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Account Created Time
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Meta Ads Standard Report

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Account Balance
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Meta Ads Standard Report

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Account Account ID
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Meta Ads Standard Report

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CTR
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Google Ads Standard Report

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All Conversions
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Google Ads Standard Report

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Average CPM
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Google Ads Standard Report

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Cost Micros
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Google Ads Standard Report

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Impressions
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Google Ads Standard Report

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Clicks
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Google Ads Standard Report

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Average CPC
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Google Ads Standard Report

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Average Cost
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Google Ads Standard Report

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CTR
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Google Ads Standard Report

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Active View Viewability
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Google Ads Standard Report

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Active View Measurable Impressions
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Google Ads Standard Report

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Active View Measurable Cost Micros
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Google Ads Standard Report

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Active View Impressions
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Google Ads Standard Report

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Active View CTR
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Google Ads Standard Report

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Ad Headlines
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Google Ads Standard Report

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Active View CPM
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Google Ads Standard Report

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Ad Descriptions
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Google Ads Standard Report

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Ad Type
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Google Ads Standard Report

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Ad Tracking URL Template
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Google Ads Standard Report

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Ad Name
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Google Ads Standard Report

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Ad Image Ad
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Google Ads Standard Report

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Ad Approval Status
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Google Ads Standard Report

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Ad Group Max CPC
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Google Ads Standard Report

Quality of Service Level

Report Fields