
Reactivation to Opt-In
- Report Field:
- Event
- Connector:
- App Store Connect
- Report:
- Trends: Subscriptions Events
Subscriber signed up for a marketing opt-in from the same subscription group after previously canceling. The reactivation goes into effect immediately.
Other values for Event
| Dimension Value | Definition |
|---|---|
| Billing Retry from Grace Period | The App Store was unable to complete renewal of a subscription in the billing grace period state due to a billing issue. |
| Billing Retry from Introductory Price | The App Store was unable to update a subscription from an introductory price to a standard subscription price due to a billing issue. |
| Billing Retry from Offer Code | The App Store was unable to complete the transaction of renewing a subscription with an offer code due to a billing issue. |
| Billing Retry from Offer Code with Crossgrade | The App Store was unable to complete the transaction of switching a subscription with an offer code to a subscription within the same level due to a billing issue. |
| Billing Retry from Offer Code with Downgrade | The App Store was unable to complete the transaction of switching a subscription with an offer code to a subscription of a lower level due to a billing issue. |
| Billing Retry from Offer Code with Upgrade | The App Store was unable to complete the transaction of switching a subscription with an offer code to a subscription of a higher level due to a billing issue. |
| Billing Retry from Opt-In | The App Store was unable to renew a subscription in a marketing opt-in bonus period due to a billing issue. |
| Billing Retry from Paid Subscription | The App Store was unable to renew a subscription due to a billing issue. |
| Cancel | Subscriber opted not to renew your subscription from within their Apple ID account settings. A subscription counts as canceled when the subscription period ends, as opposed to when the subscriber turned off auto-renew which could be in the middle of the period. |
| Canceled After Renewal Extension | Subscriber opted not to renew subscription after a renewal extension. |
| Canceled from Billing Grace Period | Subscriber canceled their subscription during Billing Grace Period. |
| Canceled from Billing Retry | Subscriber canceled their subscription during the 60-day billing retry period. |
| Crossgrade | Subscriber switched between standard price subscriptions of the same level in the same subscription group. If the subscriptions are of the same duration, the crossgrade is counted when it goes into effect immediately. If the subscriptions are of different durations, the crossgrade is counted when it goes into effect on the subscriber’s next renewal date, as opposed to when the subscriber switches their subscription, which could be in the middle of the period. |
| Crossgrade From Introductory Offer | When a customer switches between an introductory offer and a standard price subscription within the same level. If the in-app purchases are of the same duration, the customer’s prorated amount from the introductory price is refunded to the original payment method. The new in-app purchase is charged and goes into effect immediately at the full price, which changes the customer’s renewal date to the crossgrade date. If the in-app purchases are of different durations, the crossgrade goes into effect on the customer’s next renewal date. |
| Crossgrade From Opt-In | Subscriber switched from a marketing opt-in bonus period to a standard price subscription within the same level in the same subscription group. The crossgrade goes into effect at the end of the opt-in bonus period. |
| Crossgrade from Billing Retry | The App Store successfully completed the transaction and switched between subscriptions within the same level. |
| Crossgrade from Grace Period | The App Store successfully completed the transaction within a 6 or 16 Billing Grace Period window, and switched between subscriptions within the same level. |
| Crossgrade from Introductory Offer | When a customer switches between subscriptions within the same level. If the in-app purchases are of the same duration, the customer’s prorated amount from the introductory offer is refunded to the original payment method. The new in-app purchase is charged and goes into effect immediately at the full price, which changes the customer’s renewal date to the crossgrade date. If the in-app purchases are of different durations, the crossgrade goes into effect on the customer’s next renewal date. |
| Delete | Your app was deleted from the device. |
| Downgrade | Subscriber switched from a standard price subscription in a higher level to a subscription in a lower level in the same subscription group. A subscription counts as downgraded when it goes into effect on the subscriber’s next renewal date, as opposed to when the subscriber switches their subscription, which could be in the middle of the period. |
| Downgrade From Introductory Offer | When a customer switches from an introductory offer in a higher level to a standard price subscription in a lower level. A customer downgrade doesn't take effect immediately. If a customer is in a pay as you go introductory price, they are charged for the downgraded subscription at the next billing cycle in the introductory period. If a customer is in a pay up front introductory price, they are charged for the downgraded subscription after the entire introductory period ends. |
| Downgrade from Billing Retry | The App Store successfully completed the transaction and switched from a subscription in a higher level to a subscription in a lower level. |
| Downgrade from Grace Period | The App Store successfully completed the transaction within a 6 or 16 Billing Grace Period window, and switched from a subscription in a higher level to a subscription in a lower level. |
| Downgrade from Introductory Offer | When a customer switches from a subscription in a higher level to a subscription in a lower level. A customer downgrade doesn't take effect immediately. If a customer is in a pay as you go introductory price, they are charged for the downgraded subscription at the next billing cycle in the introductory period. If a customer is in a pay up front introductory price, they are charged for the downgraded subscription after the entire introductory period ends. |
| Downgrade from Opt-In | Subscriber switched from a marketing opt-in bonus period to a standard price subscription in a lower level in the same subscription group. The downgrade goes into effect at the end of the opt-in bonus period. |
| Grace Period from Introductory Offer | The App Store was unable to complete the transaction of renewing an introductory offer to a paid subscription due to a billing issue, and the subscription enters a 6 or 16 day Billing Grace Period window. |
| Grace Period from Offer Code | The App Store was unable to complete the transaction of renewing a subscription with a offer code due to a billing issue, and the subscription enters a 6 or 16 day Billing Grace Period window. |
| Grace Period from Opt-In | The App Store was unable to complete the transaction of renewing a subscription with a marketing opt-in bonus period due to a billing issue and the subscription enters a 6 or 16 day Billing Grace Period window. |
| Grace Period from Paid Subscription | The App Store was unable to complete the transaction of renewing a standard paid subscription due to a billing issue, and the subscription enters a 6 or 16 day Billing Grace Period window. |
| Grace Period from Promotional Offer | The App Store was unable to complete the transaction of renewing a subscription on a promotional offer to a paid subscription due to a billing issue, and the subscription enters a 6 or 16 day Billing Grace Period window. |
| Impression | A user viewed your app icon in a list alongside other apps, including in search results, charts, and the Today, Apps, and Games tabs. Page views are not included in these counts. |
| Install | Your app was installed on the device. |
| Introductory Offer Crossgrade from Billing Retry | The App Store successfully completed the transaction and renewed to a subscription with an introductory offer of the same level. |
| Introductory Offer Crossgrade from Opt-In | Subscriber switched from a marketing opt-in bonus period to an introductory offer within the same level. |
| Introductory Offer Downgrade from Billing Retry | The App Store successfully completed the transaction and renewed to a subscription with an introductory offer of a lower level. |
| Introductory Offer Downgrade from Opt-In | Subscriber switched from a marketing opt-in bonus period to an introductory price offer of a lower level. |
| Introductory Offer Upgrade from Billing Retry | The App Store successfully completed the transaction and renewed to a subscription with an introductory offer of a higher level. |
| Introductory Offer Upgrade from Opt-In | Subscriber switched from a marketing opt-in bonus period to an introductory offer of a higher level. |
| Introductory Offer from Billing Retry | The App Store successfully completed the transaction and renewed to a subscription with an introductory offer. |
| Introductory Offer from Billing Retry | The App Store successfully completed the transaction and renewed to a subscription with an introductory price. |
| Introductory Offer from Grace Period with Crossgrade | The App Store successfully completed the transaction within a 6 or 16 Billing Grace Period window, and renewed to an introductory offer of an equal level. |
| Introductory Offer from Grace Period with Downgrade | The App Store successfully completed the transaction within a 6 or 16 Billing Grace Period window, and renewed to an introductory offer of a lower level. |
| Introductory Offer from Grace Period with Upgrade | The App Store successfully completed the transaction within a 6 or 16 Billing Grace Period window, and renewed to an introductory offer of a higher level. |
| Introductory Offer from Introductory Offer | Subscriber signed up for an introductory offer after previously being subscribed to an introductory offer of a different subscription group. |
| Introductory Offer from Offer Code | Subscriber signed up for an introductory offer after previously being subscribed to a subscription with an offer code. |
| Introductory Offer from Offer Code with Crossgrade | Subscriber signed up for an introductory offer of an equal level after previously being subscribed to a subscription with an offer code. |
| Introductory Offer from Offer Code with Downgrade | Subscriber signed up for an introductory offer of a lower level after previously being subscribed to a subscription with an offer code. |
| Introductory Offer from Offer Code with Upgrade | Subscriber signed up for an introductory offer of a higher level after previously being subscribed to a subscription with an offer code. |
| Introductory Offer from Opt-In | Subscriber moved from a marketing opt-in bonus period to an introductory offer. |
| Introductory Offer from Paid Subscription | Subscriber moved from a paid subscription on a standard price to an introductory offer of a subscription in a different group |