Easy App Reports customers now also have Promotional Content metrics available on our Google Play connector.

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Promotional content is the equivalent of iOS In-App Events. It's about self-serve merchandising units on Google Play that feature fresh and timely content such as special offers, limited-time events, new content, and major updates.

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The Schema

See the full list of fields with their respective types and examples in our Google Play Master wiki.

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How to use it

Requirements

• An active Easy App Reports subscription
• A successful Google Play connection

via Looker Studio

• (Optional) check the status of your Google Play integration;
• Open your Google Play connector;
• Select “Promotional Content” in the list of reports and click “Connect”;
• Select either “Report” or “Explore” to visualize your data.

via BigQuery + Looker Studio

• Optional: check the availability of the Promotional Content report;
• Open Looker Studio and add a new source using BigQuery as your connector;
• Find “gdc_promotional_content” table within your Project and “Connect”;
• You're in! Now select either “Report” or “Explore” to visualize your data.

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That's a wrap

Now, you can bring those data points to your dashboards so you can tell the full story behind the ups and downs of your charts.

Here at Easy App Reports we're always looking around to bring you more and better insights on your app's growth. If there's an analysis you'd like to do - but you can't yet - let us know! We'd be happy to try to find a solution with you.