As we now expand from the app stores territory we'll now adding more data sources to add depth and clarity over from an ad impression, all the way to downloads and sales. In this first batch we're adding Google And Meta Ads - which have been running in closed beta for a couple weeks now.
This is a beta release, which means we're still working on further improvements to polish the final product. Still, we feel like this version is ready to be exposed to more of you so we can collect more feedback.
CONNECT VIA FACEBOOK AND GOOGLE LOGIN
Both Meta and Google Ads can be connect via a simple login process. No API keys or waiting for data clearance: just a couple clicks and you're connected.
You need to have read and edit access to your ad accounts in order to connect, of course, but you don't need to be an admin.
METRICS AND DIMENSIONS AVAILABLE
Below you can find the pages with the full list of KPIs included in these connectors.
By the way, Meta Ads will get an update quite soon to include SKAN data.
LOOKBACK WINDOW AND DATA FRESHNESS
Data Freshness
Lookback Window
More details on Data Freshness on this link.
Unlike the App Store and Google Play data that is fetched as you explore your data on Looker Studio, there's a download process once your connect your accounts for the first time. After connecting to either of them, you might see a “Not found” message on your data source. That's normal, just refresh it in a few minutes and the data will be there.
FREE TRIAL FOR ALL CUSTOMERS
You can add up to 2 paid media sources to your account for free until March 1st. From there you'll have the option to upgrade or downgrade as you see fit. See more details on our pricing page.
As this is just the first release of both integrations, we're still looking for things that can be added or improved to both integrations. As always you can drop us a line on the chat if you have suggestions and feedback.
In parallel, we're working on our ASA integration. If you wish to be notified once it comes out, upvote it on our roadmap so we know you're waiting for it.
That's all, folks! We hope you enjoy these integrations. We're working extra hard to bring all the bells and whistles you need to be able to have a true overview of your pre-install data.
