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Using your App Store connector on Looker Studio for the 1st time
Using your App Store connector on Looker Studio for the 1st time

Simple tips to level up your analytical game

Romulo Gomes Nunes avatar
Written by Romulo Gomes Nunes
Updated this week

Using your connector for the first time is an exciting moment that can come with some anxiety and discomfort - especially if you're not used to Looker Studio.

Thankfully, we put together some tips and templates to help you navigate your first steps with your new connector.


Here are 5 things you need to know when getting started

#1: Start with the Trends report

For your first experience, we recommend you use the Trends report. You can find all details and schema of these reports on this page.

For context, our App Store connector has two data sources:

  1. Apple's official API: the API feeds the Trends and Reviews reports. This is the most convenient way to start, as the date is automatically downloaded every time you use the connector.

  2. Our Chrome Extension: you can use it to fetch data that Apple doesn't make available on their API (like Impressions, Product Page Views, Deletions, etc).

Easy App Reports is the only solution in the market to offer both Trends and Analytics reports, by the way ;)

#2: Apple will start sending your data, one CSV per day

Your charts will take a while to load in your first experience. That's normal, don't worry: we'll cache it for you, which greatly helps with the loading speeds.

We recommend that you first download one month's worth of data at a time. From there, you can expand your date range filters.

#3: Always split your Units using the ProductType Name field

You'll notice there's no "installs" or "sales" metric on Apple's API - only "Units". They use that metric to store everything from Updates, App Installs, Re-downloads, and In-App Purchases Sales.

So make sure you add the ProductTypeName as a dimension so you know how to filter your data and get the metrics you need the most.

Is your data still not matching what you see on App Store Connect?
If your data doesn't match, we can assure you that it's a matter of clicking on a couple of buttons so you can compare apples to apples. Read more.

#4 Apple limits your API to 365 days, but we don't :)

One of the best advantages of using Easy App Reports is that we start storing your data once you complete your setup. That's a huge long-term advantage, as you can now play with that data even after Apple archives it. How cool is that?

#5: Always use a paid Google Workspace account if you can

Unfortunately, Google limits your experience if you're not using a paid Google Workspaces account. Consider upgrading if you start getting blocked or logged out after your connectors while using a free account.


Resources made by Data Viz and App Specialists especially for you

1) Explore our templates gallery to give you a headstart and spark your inspiration!

2) Our articles cover all the questions we get from customers like yourself.

3) Reach out; we're always happy to help. Just click on the bubble on the lower right corner of our website to talk to us.


Other Questions

"What happens if I already tried to download loads of data on my first experience with the tool"

No worries, we can still turn it around. Here's what you can do:

  1. Shorten your date range to one week. Once it works, slowly expand the date range.

  2. Reduce the number of charts you have in your dashboard.

  3. If you can't download a single new line of data, we recommend you wait a few hours, or even a whole day and start over.

"Looker Studio is running too slow for me; how can I speed it up?"

Solution #1 (free)
Google provides an Extract Data connector (search for "Extract Data," it should be one of the first options on the list) which enable you to cache your data which makes it everything much faster.

Putting it shortly, it downloads up to 100MB worth of data to you and even automatically refreshes it every day, so you don't have to. The downside is that you must create one of these for each source you have.

Solution #2 (paid)

You can upgrade to BigQuery and enjoy instant dashboards even if you're pulling multiple years of data at once.


If you still need help, message us on the chat, and we'll gladly help.

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